ASO Expert - Android
Gamivision
Date: 3 weeks ago
City: Lahore
Contract type: Full time
Job Description:
We are seeking an experienced ASO Expert to join our team and drive app visibility and downloads on Android platforms. The ideal candidate will have a deep understanding of app store optimization techniques, keyword research, and the ability to optimize apps for better rankings and user engagement.
Key Responsibilities:
We are seeking an experienced ASO Expert to join our team and drive app visibility and downloads on Android platforms. The ideal candidate will have a deep understanding of app store optimization techniques, keyword research, and the ability to optimize apps for better rankings and user engagement.
Key Responsibilities:
- Develop and implement effective ASO strategies for Android apps.
- Conduct keyword research and optimize app metadata (titles, descriptions, keywords).
- Perform A/B testing on app store assets (screenshots, icons, videos).
- Track, analyze, and optimize conversion rates and app rankings.
- Collaborate with marketing and product teams to align ASO strategies with broader marketing campaigns.
- Monitor performance metrics, user feedback, and app analytics to continuously improve app store performance.
- Stay updated on industry trends and competitor analysis.
- Conduct competitor research to stay ahead of the curve in the app marketplace.
- Manage app updates and optimize each release for the best possible visibility.
- 2-3 years of experience in ASO with a focus on Android apps.
- Strong knowledge of Google Play Store algorithms and ranking factors.
- Proficiency in ASO tools
- Experience in data-driven decision-making and analytical tools like Google Analytics.
- Excellent communication and collaboration skills.
- Ability to work in a fast-paced environment and manage multiple projects.
- Background in the gaming industry is a plus.
- Experience with iOS ASO is an advantage but not mandatory.
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