Assistant Brand & Category Manager - International Division

At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.

Job Purpose

To support the development and execution of marketing plans for the assigned category (Condiments/Culinary), ensuring brand consistency, market growth, and strong in-market execution. This role provides critical support in campaign implementation, category analysis, and brand management for assigned categories.

Job Responsibilities

Marketing Management

• Manages day-to-day marketing for the category, ensuring alignment with overall brand strategy.
• Develop briefs for digital and creative agencies, aligning with the Category & Brand Manager for campaign development.
• Works with creative and digital agencies to develop key assets for the portfolio.
• Implements marketing campaigns and initiatives as directed by the Brand Manager.
• Develop required brand collateral for domain categories.
  
  

Research & Development

• Coordinates with the local team for & develops briefs/stimulus for research to provide insights for strategy refinement.
• Collaborates with the Innovations team on new product development relevant to respective categories.
• Works on packaging renovation initiatives for the portfolio.
  
  

Performance Monitoring & Financial Management

• Tracks and reports on campaign performance and key category metrics.
• Assists in budget tracking, purchase order processing, and invoice management.
• Monitors secondary data for assigned categories and assists in identifying performance gaps.
  
  

Coordination & Support

• Works closely with sales teams and agencies to ensure marketing plans are executed effectively.
• Supports trade marketing initiatives and promotional activities.
• Provides administrative and operational support to the Category & Brand Manager.
  
  

Skill Requirement

• Strong project management skills with attention to detail.
• Ability to develop marketing materials and execute campaigns effectively.
• Proficiency in Excel, PowerPoint, Word and familiarity with data analytics.
• Strong communication and presentation skills.
• Creative problem-solving skills with a proactive mindset.
• Ability to collaborate with cross-functional teams and external partners.
  
  

Minimum Qualifications And Experience

• Master’s / Bachelor of Marketing.
• Understanding of brand management, consumer marketing, and category insights.
• Familiarity with FMCG marketing principles.
• Basic knowledge of market research methodologies and data interpretation.
• 2-4 years of experience in brand/category management, preferably in FMCG.
  
  

Location:

Corporate Head Office, Karachi

National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.