Assistant Manager Business Development & Marketing

Eastridge Prime Care


Date: 3 weeks ago
City: Rawalpindi
Contract type: Full time
  1. Develop strategies in comparison of competitors' services, preparing detailed competitive market analyses and exploring ways of promoting and improving hospital services.
  2. Managed and develop strategic partnerships with multiple corporate sector entities for panel enlistment.
  3. Plan the marketing budget for promotional activities 
  4. Formulate and implement communication plans to reach out to current and prospective patients.
  5. Manage and execute patient education programs, CMEs, and health awareness campaigns (chronic disease risk assessment and screenings) with relevance to the World Health & disease-specific days, in coordination with healthcare professionals.
  6. Maintain relationships with other healthcare facilities (Hospitals/ Diagnostics) for offering/proposing clinical services.
  7. Design and carry out printing marketing campaigns through standees/ flyers/ brochures, and newsletters.
  8. Implement and manage all Social Media & Web marketing efforts (i.e. social media Posting & advertising search engine optimization, Google Ads, etc.) to increase presence.
  9. Attend conferences, trade shows, and industry events to represent the hospital and identify potential partnerships or business opportunities.
  10. Identify and target new markets, patient populations, and referral sources to increase patient volume and revenue.
  11. Establish and maintain strong relationships with key stakeholders, including physicians, medical groups, insurers, employers, and community leaders.
  12. Monitor market trends, reimbursement policies, and healthcare regulations to optimize revenue generation opportunities.
  13. Preparing and presenting quarterly and annual reports to senior management.


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