Assistant Manager Media and Activations - IC

Unilever IC is hiring for Assistant Manger Media, and Activations!

Job Title: Assistant Manger Media, and Activations – Ice Cream

Function: IC Marketing

Work Level: WL1

Reports to: Media Lead – Ice Cream

Location: Karachi Head Office

About Ice-cream

Life Tastes better with Ice Cream We spark moments of happiness for people and within the communities where we operate. As ice cream makers we are serious about happiness. With warm hearts, we create the coolest products, and we supply them to our consumers. As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come. If you are in the current Unilever Ice Cream business or considering working for the newly separated Ice Cream business, you will work for the Global leading Ice Cream player in a growing category where we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace.

Job Purpose

To support the development and execution of integrated media, content and activation strategies for the Ice Creams portfolio. This role will play a key part in building brand salience, driving penetration, and delivering best-in-class consumer experiences across all touchpoints.

What Will Your Main Responsibilites Be

• Media Strategy & Deployment:
• Support the development of full-funnel media strategies across traditional and digital touchpoints, rooted in brand and business objectives.
• Partner with media agencies to ensure timely and data-led planning, buying, and in-campaign optimizations.
• Track performance KPIs, manage budgets, and deliver learnings to enhance future planning.
• Drive media excellence by staying current on consumer trends, platform shifts, and innovations.
• Content Strategy & Execution:
• Support the creation of integrated content plans aligned with the consumer journey and media strategy.
• Partner with creative and media agencies to develop platform-native content optimized for impact (TV, Meta, YouTube, TikTok, etc.).
• Activations & Experiential Marketing:
• Plan and execute on-ground activations and sampling initiatives that bring brand purpose and experience to life.
• Manage agency partners for flawless execution, ensuring activations are insight-led, measurable, and scalable.
• Media Partnerships Development and Governance:
• Build and nurture partnerships with TV Channels, telcos, OTT players, and emerging media platforms to unlock new opportunities.
• Manage media, digital and activation agency partners.
• Assisting in Audits and Governance
• Capability Building:
• Help equip internal and external teams with the right tools, audience insights, and skills to succeed in media.
• Onboard cutting-edge technologies and methodologies to future-proof digital strategies.
  
  

Experiences & Qualifications

WHAT YOU WILL NEED TO SUCCEED

• Bachelor’s degree in marketing, Business, or a related field
• Experience of working in media, digital marketing, or brand activations
• Strong understanding of media planning, digital platforms, and performance marketing
  
  

Skills

• Creative flair and attention to detail in content and activation planning
• Analytical mindset with ability to interpret data and generate insights
• Strong project management and communication skills
• Collaborative, proactive, and consumer-obsessed mindset
• Experience in driving change and embedding innovation in the business.
• Experience in handling complex stakeholders across matrixed organisations.
  
  

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• AGILITY: Explores the world around them, continually learning and developing their skills.
  

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.