Assistant Manager Operator Marketing

Unilever is hiring for Assistant Manager Operator Marketing!

Job Title: Assistant Manager Operator Marketing

Location: Karachi, Pakistan

Work Level: WL1

Reports to: Marketing Lead UFS Pakistan

Terms & Conditions: Full-Time

About Unilever Food Solutions (UFS)

Act like a founder, be part of a Winning team, accelerate your growth, stay ahead of the curve, enjoy the journey: JOIN UFS

Unilever Food Solutions (UFS) is the 2nd largest Business Unit of Unilever, is one of the 3 Power brands of the Foods Business Group, and a global market leader in Food Service. We are an independent Global Business Unit that operates in over 76 countries, and employs ~4000 employees. We have a unique B2B business model focused on serving chefs and our purpose is to free them to love what they do.

We at UFS have a bold and clear ambition and strategy in place for 2030 with a bold ambition on turnover and profitability, by being the best solution provider to our growing operator base. We plan to do this via a product first focus on superiority, by becoming the leader in AI powered Customer experience and by nurturing a Winning culture. We have had a history of delivering with excellence and resilient performance in the past few years. We also strive to stay 3 steps ahead in the industry. For example, our Future Menus Report identifies emerging culinary trends, making us a trendsetter for inspiring innovative solutions for chefs worldwide.

We have a culture of caring deeply not just for our business but also for our people. We foster an entrepreneurial culture built on speed, simplicity, trust, and a deep hunger to grow. Our people thrive on their roles being empowered and end to end - across all functions. We also invest heavily in building future skills and leaders. Our People agenda of Accelerate-Grow-Thrive consistently helps us lead in employee engagement, with scores exceeding Unilever scores across all dimensions and being one of the most engaged teams at Unilever.

Here, you will continuously learn, unlearn, and relearn, challenging yourself to accelerate your development in an end-to-end business and in end-to-end roles.If you're dreaming of contributing to Unilever’s 2nd largest Business unit, a fast-growing business, where you're empowered so you can play to win and thrive as part of One Team with One Goal, then come and join us!

Food Solutions develop products under world famous brands Knorr, Hellmann's & Carte D’or. Our customer base includes hotels, restaurants, canteens, street carts, schools, and hospitals. We form strong alliances with distributors. It's our Vision to be the leading global provider of culinary and commercial inspiration to chefs and operators.

Job Purpose

As an Assistant Manager Operator Marketing, you will act as the liaison between Marketing & Operators. You will bridge the gap between our Global and Local strategies by activating various marketing plans and platforms. You will engage with a range of different internal and external teams, while interfacing closely with our CD (Customer Development) Sales team by creating full year plans to drive reach and penetration of our portfolio.

What Will Your Main Responsibilties Be

• Develop and Implement Full Funnel Marketing Campaigns across online (social media, UFS.com, search etc.) with clear and positive ROI output
• Manage marketing budget in collaboration with Finance team along with operational tasks on Purchase Order & Payment processes
• Deliver KPIs including conversion rate, digital engagement, reach, penetration and turn-over as well as
  
  

track KPI’s/OKR’s, consolidate learning, and take corrective measures when needed

• Manage our website (www.unileverfoodsolutions.pk) which consists of several components (written content, images, specs, allergens & nutritional information) and the Webshop Loyalty points platform. You will be responsible for regular monitoring and maintenance, ensuring all content is complete and updated for our entire portfolio and innovation items. In addition, you will work with Trade partners to make sure we are meeting their content needs and trouble shoot with Global technical teams as issues arise. This responsibility requires great project management and organizational skills and the ability to work well cross functionally.
• Support Category Team on innovation & renovation plans via development of selling stories & objection handling guidelines as well as trade show executions in collaboration with Customer Development & Internal Chefs team
• Manage all agency partners (social media, creatives, digital, PR, activations) to deliver marketing campaigns
• Manage UFS internal chefs’ team and drive the UFS Chefmanship agenda to upskill CD teams on culinary technical knowledge
  
  

Experience & Qualifications

WHAT YOU WILL NEED TO SUCCEED

• 4-5 Years Experience in Marketing.
• FMCG Experience is preferred.
  
  

Skills

• Deep understanding of sales/marketing funnels & customer buying journeys
• Strong Creative Aptitude to aid creative agencies in campaign concepts and visuals
• Agile, resilient and flexible towards changes in scope and scale of campaigns/plans
• Strong negotiator with agency partners on campaign budgets
• Up to date with digital and AI trends for possible tech implementations
• Proficiency in digital tools (Marketo, Salesforce, Power BI & Adobe Analytics) is preferred
  
  

Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.
  
  

Critical SOL (Standards of Leadership) Behaviors

• Care Deeply
• Focus on What counts
• Stay Three Steps Ahead
• Deliver with excellence
  
  

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner, Somal Khan at [email protected].

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.