Assistant Manager - People & Culture

Astera is looking for a creative, proactive, and driven Assistant Manager – People & Culture who can take the lead on strengthening our employer brand while ensuring seamless employee experience. This role is a unique blend of strategic execution and hands-on delivery across employer branding, recruitment, employee engagement, and operational HR.

You’ll be responsible for building a strong brand presence across digital platforms, managing cross-functional HR initiatives, and supporting the overall employee experience at Astera. If you’re someone who thrives in a fast-paced, agile environment and wants to make a visible impact—this is the role for you.

• Branding & Social Media
• Drive Astera’s employer brand on platforms like LinkedIn and Glassdoor
• Create and schedule engaging social media content (reels, carousels, campaigns) that reflects company culture
• Build employee advocacy programs, spotlight stories, and behind-the-scenes campaigns to humanize the brand
• Partner with internal teams to create marketing content for hiring, milestone celebrations, internal events, and culture campaigns
• Monitor and report on branding metrics and continuously explore creative approaches to showcase the Astera experience
• Engagement & Culture
• Plan and execute employee engagement initiatives including town halls, mental health workshops, and annual/biannual events
• Contribute to CSR initiatives and campaigns to foster community impact
• Learning & Development
• Coordinate learning initiatives including TNA exercises, training sessions, and partnerships with industry experts
• Manage initiatives like internal knowledge-sharing sessions, book clubs, and skill-building rewards
• Talent Acquisition & Onboarding
• Lead end-to-end recruitment for both tech and non-tech roles, from screening and interviewing to onboarding new hires
• Organize orientation sessions, onboarding decks, and ensure smooth new hire integration
• Maintain candidate pipelines and ensure timely coordination with hiring teams
• HR Operations
• Oversee core HR operations including benefit processing (OPD, gym, fuel, entertainment), employee insurance, leave/WFH/attendance tracking, and vendor coordination while ensuring timely resolution of team support requests
• HR Policies & Performance
• Contribute to policy development, updates, and HR compliance audits
• Support performance management cycles including goal setting, evaluations, and improvement plans
• Continuous Improvement
• Drive workflow optimizations and assist in automating routine HR processes to improve efficiency
• Generalist HR Support
• Provide ongoing administrative support across all HR functions including payroll inputs, asset tracking, and record maintenance
• Ensure accurate documentation and timely communication across the organization

• Bachelor’s Degree in Human Resources, Business, Marketing, or related field
• 3-4 years of relevant of People & Culture experience (Experience in the software industry is a plus)
• Strong interpersonal, communication, and time management skills
• Ability to work independently, manage multiple priorities, and meet deadlines
• Proficiency in MS Excel, PowerPoint, and collaboration tools
• Flexibility to attend night meetings with the US team when required
• Creativity, initiative, and a people-first mindset

• A thriving culture driven by brilliant and passionate individuals who share a strong commitment to learning and personal growth.
• A flexible work dynamic that caters to your individual needs and promotes a healthy balance between work and life.
• A result-driven environment that recognizes and rewards performance and inspires you to exceed expectations.
• Exceptional compensation including comprehensive benefits and exciting perks that recognize the value you bring and the contributions you make to the company.
• An exciting opportunity to embark on a transformative journey that will propel your career to new heights!