Assistant Trade Category Manager - B&W

Unilever is currently hiring for ATCM B&W!

Function: Customer Development

Work Level: WL1

Reports to: CSP Manager

Scope: Local

Location: Pakistan

Terms & Conditions: Full-Time

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Category Introduction

Pakistan’s Beauty and Wellbeing is a €225m business and commands the market leadership position in Hair Care. It operates with 6 strong brands (Dove, Sunsilk, GAL, Ponds, Tresemme and Lifebuoy), 4 of which are power brands for Unilever globally. With its large consumer base and strong market position, B&W Pakistan is the 2nd biggest market in PTAB region and holds clear strategic importance for the region.

Job Purpose

The primary purpose of the Assistant Trade Category Manager position is to integrate shopper insights, brand JTBD’s, trade and shoppers’ strategies to align category ambition across all channels in Unilever. The role requires cross functional alignment with marketing, channel & shopper marketing and customer business development teams to ensure smooth delivery of key category objectives.

The ATCM is responsible for delivering specific channel P&L targets while driving competitive gains in market share and ensuring visibility leadership across all categories.

What Will Your Main Responsibilities Be

• Responsible for crafting Channel Business Plans (CBP) taking into consideration the key value drivers for various categories relevant to the channel.
• Responsible for the holistic P&L delivery of the channel against set targets,
• Responsible for input as voice of CD into Shopper marketing plans,
• Responsible for the overall A&P Trade spend, utilizing it to advance the set strategy in CBP
• Responsible for delivering minimal bias vs. A&P trade monthly forecast across categories and brands
• Responsible for crafting PS One Pagers for the channel that enable competitive gain through EDGE
• Coordinating with field team for executing all launches/re-launches
• Leading all micro data analytics of Nielson Retail Audit for Distributive Trade and Actual EPOS (Electronic point of sale) data for Modern Trade customers for achieving specific ‘Channel Profit & Loss’ deliverables whilst ensuring competitive gains in terms of market share
• Responsible for leading and landing all category projects instore from ideation, pitching to the customer (as customer marketing) and then execution with vendors
• Coordination with field team for execution of all product launches / re-launches. Deployment of activations / launch plans / micro marketing plans with rigorous post launch evaluation / monitoring to take corrective actions for future purposes
• Custodian of the channel responsible for solving all problems relating to operational and field issues.
• Responsible for chain stores on direct coverage
  
  

Internal Contacts

• Key Account Management teams, Shopper marketing teams & Category Operation Teams
  
  

External Contacts

•  Agencies and third parties, and (where applicable) customers
  
  

What You Will Need To Succeed

Experiences, Qualification & Skills:

• 3 to 5 years Customer Development/Brands experience
• Customer Management and cross functional knowledge
• Demonstrated skills and capabilities in analytical thinking & complex problem solving
• Strong communication and negotiation skills
• Strategic Thinking & Planning: Ability to develop and implement strategic
• Cross-Functional Collaboration: Excellent ability to collaborate effectively with teams across different departments and regions.
• Functional expertise in Customer Development, Brands/Marketing
• Customer Management and selling essentials
• Understanding of strategic category/consumer insights
• Point of Purchase execution and monitoring
• Optimizing promotional sell-out
• Understanding and applying shopper insight
• Channel strategy and development.
• NRM
  
  

Leadership

• You are now a Leader of Change. People look to you to provide safety in a storm, and you also appropriately challenge yourself to get even better results. Your role model is resilience and care. You navigate these uncertain times by flexing plans and your leadership style, always with authenticity. 
• You are still responsible for delivering to the highest standards. You must be resilient to lead others to give with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through challenging times. 
• Consumer & Customer Love: Delight our consumers and partner our customers better than anyone else
• Passion for Winning: Hungry to win together, prioritise ruthlessly and own the outcome
• Purposeful Impact: Care deeply about delivering positive impact for business, people and planet
• Agility: Curious, courageous and adaptable to change
• Personal Mastery: Bring your best, whatever the challenge
• Talent Catalyst: Inspires people to grow, with support and honesty
  
  

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.