B2B Marketing Manager

About Us:

Insights Driven Research is a tech-enabled Expert Network of over 500,000+ industry leaders across multiple verticals and geographies. We connect consulting firms, life science firms, financial institutions, tech companies, and other corporate clients with vetted subject matter experts to conduct research and make the right business decision.

Join a dynamic Expert Network at the forefront of connecting leading organizations with specialized insights and expertise. We are seeking a talented and versatile B2B Marketing Manager to spearhead our marketing initiatives, drive lead generation, and enhance our brand presence in a competitive market.

Role Overview:

As the B2B Marketing Manager, you will play a pivotal role in crafting and executing marketing strategies to target and engage corporate clients. A true marketing generalist, you will combine strategic thinking with hands-on execution, delivering impactful campaigns across multiple channels. With 5-7 years of experience, you will bring expertise in ABM, LinkedIn advertising, and compelling copywriting to elevate our brand and drive business growth.

Key Responsibilities:

• Account-Based Marketing (ABM):
• Develop and implement ABM strategies to target key accounts, leveraging personalized content and campaigns to drive engagement and conversion.
• Utilise the HubSpot 
• LinkedIn Paid Advertising:
• Plan, execute, and optimize LinkedIn ad campaigns using the LinkedIn Ad Manager tool to enhance visibility, generate leads, and nurture prospects.
• Copy writing:
• Write compelling, audience-focused copy for marketing assets, including emails, landing pages and social media.
• Collaborate with subject-matter experts and our content writers to promote thought leadership content that positions the company as a trusted partner.
• Campaign Management:
• Manage multi-channel campaigns, including email, social media, paid digital advertising, ensuring alignment with business objectives and measurable outcomes.
• Data-Driven Insights:
• Analyse campaign performance metrics to refine strategies, improve ROI, and support data-informed decision-making.
• Collaboration:
• Work closely with sales, product, and operations teams to align marketing efforts with business goals and market trends.

Requirements:

• Experience:
• 5-7 years of B2B marketing experience, preferably within professional services, consulting, or SaaS industries.
• Proven track record in ABM and LinkedIn advertising campaigns.
• Skills:
• Proficiency in LinkedIn Ad Manager and familiarity with HubSpot or other leading marketing automation tools. 
• Exceptional copywriting and storytelling skills with a focus on B2B audiences.
• Analytical mindset with the ability to interpret data and optimize performance.
• Attributes:
• Self-starter with excellent organizational and project management skills.
• Creative thinker with a collaborative spirit and results-driven approach.

What We Offer:

• A vibrant and collaborative work environment.
• Opportunities to make a significant impact in a growing business.
• Competitive salary and benefits package.