BI Analyst - Campaign

About Daraz:

Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.

For more information, please visit www.daraz.com.

Job Summary:

Serve as a strategic data partner to the Campaigns team, delivering timely, accurate, and actionable insights to drive data-informed decision-making. Support the execution, tracking, and performance evaluation of campaigns through reporting, dashboarding, and ad-hoc analysis, enabling optimization and achievement of commercial objectives.

Key Responsibilities:

• Act as a trusted analytics advisor to the Campaigns team by providing data-driven insights, performance tracking, and decision support.
• Own and manage recurring campaign reports and performance trackers, ensuring data accuracy and timely delivery.
• Build, maintain, and optimize campaign dashboards to enable real-time performance monitoring and visibility for business teams.
• Conduct deep-dive analyses pre-, during, and post-campaign to surface actionable insights on key KPIs (GMV, Orders, CR, CTR, etc.).
• Collaborate with Commercial and Marketing stakeholders to support ad-hoc data requests and quick-turn analysis for time-sensitive campaigns.
• Ensure data integrity across reporting pipelines by working closely with data engineering and governance teams.
• Support query optimization and production dataset maintenance to improve dashboard efficiency and load time.
• Contribute to the continuous improvement of reporting processes, automation workflows, and campaign analytics frameworks.
• Drive performance management through the tracking and communication of KPIs, trends, and opportunities across different campaign types.
• Assist in pre-campaign planning by providing historical benchmarks and forecasting inputs when required.

Required Skills/Abilities:

• Bachelor’s degree in Computer Science, Information Systems, Data Management, or a related field.
• Good communication skills – able to explain data points and trends to the stakeholders.
• Organized, deadline-driven, and comfortable working in a fast-paced environment (especially during mega campaigns).
• Basic to intermediate proficiency in SQL – ability to write simple to moderately complex queries.
• Familiarity with data visualization tools like Power BI, Google Data Studio, or Tableau.
• Exposure to Python/R for analysis or automation (not mandatory).
• Strong interest in working with data to derive insights and tell a story.
• Basic understanding of performance metrics like GMV, orders, traffic, conversion rate, etc.
• Ability to interpret data trends and communicate findings in a structured way.

What We Offer:

• International working environment in a start-up setting, and a unique opportunity to learn from the best in e-commerce (Alibaba Group).
• A platform to learn from Alibaba's world-leading ecosystem.
• Rigorous training and exposure in team management, leadership, business analytics, and operations.
• An opportunity to train the next generation of business leaders in the e-commerce industry.
• Competitive salary and incentive package.