BizTech Associate (Marketing Automation)

Job Title: BizTech Associate (Marketing Automation)

Location: DHA Phase 8 Lahore Onsite

Timing: 5 PM to 2AM

Experience: 6+ Months

Department: Business Technology / Marketing Operations

Employment Type: Full-time

Mandatory Step (Read Before Applying): Record a 2-minute Loom video introducing yourself and explaining why you are a good fit for this role. Without a Loom video, your application will not move forward.

About the Role

We are seeking a dynamic and tech-savvy BizTech Associate to join our team. The ideal candidate will have hands-on experience with marketing automation platforms, CRM tools, and data-driven campaign execution. This role bridges marketing and technology ensuring smooth operations, data accuracy, and optimized workflows to drive marketing effectiveness.

Key Responsibilities

Manage and optimize marketing automation workflows using tools such as HubSpot, Active Campaign, or Pardot.

Support CRM integrations (e.g., Salesforce, HubSpot CRM) and ensure data integrity across platforms.

Build and execute email marketing campaigns, lead nurturing workflows, and segmentation strategies.

Assist with marketing analytics, campaign performance tracking, and dashboard reporting.

Collaborate with marketing, sales, and product teams to streamline processes through technology solutions.

Troubleshoot and resolve technical issues related to marketing automation or integrations.

Support implementation of new MarTech tools, including documentation and user training.

Required Skills & Qualifications

Bachelor’s degree BSCS

6 months+ experience in marketing automation or business technology roles.

Working knowledge of at least one marketing automation tool (e.g., HubSpot, GHL, ActiveCampaign).

Familiarity with CRM systems, Google Analytics, and data visualization tools (e.g., Looker Studio, Power BI).

Strong analytical skills and attention to detail.

Basic understanding of HTML/CSS or API integrations (a plus).

Excellent communication and problem-solving skills.

What We Offer

Opportunity to work at the intersection of marketing and technology.

Exposure to modern MarTech and CRM ecosystems.

A collaborative and learning-focused environment.

Growth path into Marketing Operations Analyst, CRM Specialist, or BizOps roles.