Branch Manager Liability Sales

Mobilink Microfinance Bank Ltd


Date: 8 hours ago
City: Lahore
Contract type: Full time
Job Details

  • What is Branch Manager Liability Sales - MMBL?

    • A Branch Manager in Liability Banking is a senior-level position responsible for overseeing the operations of a bank branch, focusing on managing Liability products and services. They lead a team, ensure compliance, and drive Liability growth while providing excellent customer service.

  • What Branch Manager Liability Sales - MMBL does?

    • Create environment and team spirit for achieving financial and service level objectives.
    • Achieve self-funding status of the branch by gradually creating a pool of Liability at affordable mix CALSA / SA / TD (Individuals & Corporate) and take full responsibility of the branch as a revenue center.
    • Take full measures to ensure economy in expense and set standards of frugality to meet the dynamics of branch business.
    • Act as a Liability Banking Officer, manage the customer funds in most efficient manner and arrange approvals where required.
    • Responsible for the functioning of branch in all aspects including operational and administrative functions so that customers must get uninterrupted banking services in a perfect ambiance.
    • Organize work and Liability mobilization resources in such an efficient manner that everyone is productive enough for achieving overall targets of the branch.
    • Keep the Head count of assigned Relationship Manager – Liability intact all the time so that hiring firing process may not affect loss of business.
    • Coordinate with Area Manager – Liability Sales for road shows, feet on street, marketing activities under the leadership of Regional Manager – Liability Sales
    • Ensure head count planning with Relationship Manager – Liability Sales required for onboarding Brand Ambassadors / Free Lancers
    • Ensure to develop a team of minimum 10 Brand Ambassadors / Free Lancers.
    • Keep a close eye on activities of Relationship Manager and team of his free lancers so that no financial or repute loss is faced by MMBL in present or future.
    • Manage the sales process in such a manner to exceed Liability targets of branch with self-contribution and team efforts collectively as per desired product mix of CALSA / TD on monthly/quarterly/ yearly basis.
    • Ensure to maintain daily NTBA run rate for increasing branch Liability base.
    • Ensure the execution of financial/ functional transactions with utmost efficiency and retaining the integrity of the process for all the Liability customers.
    • Keep close coordination with Operations for planning and execution of cash so as to ensure its optimum availability to meet the customer’s requirement without unnecessary delay and avoiding inactive/ non- productive cash holding.
    • Arrange training for the Liability mobilization staff to build their professional and leadership potential.
    • Undertake self-assessment on regular basis, accept the Liability relationships with due diligence to help the branch in meeting all the regulatory requirements, prepared for internal / external / SBP audits at any time.
    • Take full responsibility of bank’s reputation in all functional areas, particularly the integrity of the human resource, information security, and financial transparency.
    • Maintain the requisite MIS in the branch to monitor the daily productivity in Liability, withdrawal, number of transactions and record the error rate.
    • Monitor the quality and service indicators at regular basis and ensure their improvement to meet the business objectives.
    • Maintain liaison with the community and build brand image of bank as a world class microfinance bank
    • Ensure that the maintenance and cleanliness of branch at all times commensurate with the image of bank and meet the service quality standards / KPIs of the bank.
    • To execute any other task or duty advised by Line Management from time to time.

  • What are we looking for and what does it require to be Branch Manager Liability Sales - MMBL?

    • Hold a minimum of Bachelor’s degree in marketing, finance, economics or commerce from a reputable Institution. MBA will be preferable
    • Have a minimum of 5 years of relevant work experience in branch banking or especially 2 years in Liability mobilization team.


Job Locations:

  • College Road Lahore Branch



About MMBL

Mobilink Microfinance Bank Ltd. is providing banking services to over 42 million registered users including 16+ million monthly active customers across Pakistan. With a hybrid model that combines traditional microfinance with mobile/digital banking technologies, the bank now operates with over 100 branches and 200,000 branchless banking agents and provides a USSD (GSM) based digital channel offering savings, micro enterprise (MSME) loans, small housing loans, remittances, collection (utility bills and loan installments), mobile wallets, insurance, G2P, B2B & B2P payments; thus, playing a leading role in the promotion of financial inclusion. MMBL is committed to fostering a positive and productive workplace, and our core values reflect this focus. These values include promoting innovation and entrepreneurship, encouraging teamwork and collaboration, and prioritizing a customer-centric approach in all aspects of our business.

Why Join MMBL ?

This is an opportunity for someone who is passionate about making a difference and playing a key role in driving transformative change. Our team is committed to empowering millions with the tools necessary to succeed in the digital age, and we're looking for a talented individual to join us in this endeavor.

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