Brand Manager

• Develop and activate brand strategy to deliver growth and profitability targets
• Work along with internal and external stakeholders to ensure smooth execution of commercial plans
• Identify, evaluate and act on opportunities that help build the brand’s penetration
• Align the purpose of the brand with the overall vision of the Company
  
  
  

What We Ask

• You have 4-6 years of experience working in core marketing
• You possess excellent analytical skills to effectively identify, prioritize, and communicate business opportunities based on consumer and market insights
• You are proactive and take ownership, with a passion for discovering new opportunities.
• You excel in effective communication and know how to balance assertiveness with active listening
• You have strong collaboration skills
  
  
  

What We Offer

At FrieslandCampina, you'll immerse yourself in a unique, globally connected culture, where collaboration with colleagues across all our businesses is part of daily life. Alongside a competitive salary and comprehensive benefits package, we’re dedicated to your ongoing development, offering abundant opportunities for hands-on learning. Our informal, friendly environment fosters teamwork with passionate professionals who share your drive for excellence. At FrieslandCampina, we empower you with the autonomy and confidence to make a meaningful impact — helping to nourish the world while advancing your career.

Vacancy Description

• Responsible for developing a through understanding of the category & competitors and trends affecting the same
• Responsible for delivering the brand’s volume, value & profitability targets
• Develop Brand Strategy (positioning, translation for different consumer segments, brand architecture) that is aligned with the purpose of the brand and the vision of the company
• Develop innovations strategy (innovation and renovations funnel for 12Q, CAPEX appetite) that is aligned with the purpose of the brand and the vision of the company
• Develop and activate a brand plan that enables targeted growth for the brand
• Translate brand plan into the elements necessary for brand communication across all relevant consumer touchpoints including in-store communication
• Measure and report performance on all marketing campaigns by assessing the KPIs and ROI of each task
• Monitor and take corrective action on brand equity & awareness parameters
• Create excitement for the brand by executing a consumer-led innovation strategy
• Analyze consumer insights, retail data, competitor activities & global trends to identify growth opportunities for the business
• Monitor brand performance at retail with market visits, identify issues & opportunities and avenues for on-ground / retail activation of brand
• Ownership of marketing A&P budget
• Mobilize internal stakeholders & partner agencies to ensure execution of operational plans
• Align with all relevant stakeholders to ensure consistent quality of products to meet the needs of different consumer segments
• Measure and report performance of SKU volumes to identify areas of issue and opportunity
• Influence relevant stakeholders to ensure accurate forecasting and consistent distribution of products
  
  
  

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Team Details

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.

We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.