Brand Manager

Job Location

Karachi

Job Description

Are you looking for meaningful work? Come to P&G where Brand Management was born!

Did you know P&G invented the concept of branding and data-driven brand management? Over the years, we have remained consistently among the top in marketing by finding new and exciting ways to reach consumers.

As a Brand Manager, you will be responsible for making sure we win with consumers' preferences in each of the following areas:

When they learn about our product

When they choose to buy the product

When they use the product at home

We are looking for the world's best marketing pros who follow one simple concept: "Consumer is boss".

Working in brand management at Procter & Gamble means being more than just a marketer, it means being a total business owner. We need someone who is dedicated and who can guide the vision and strategy behind a brand by developing marketing plans and driving innovation. Our Brand Managers need to work regularly across functions to identify consumer, shopper, and customer insights and execute marketing tactics that will continue to grow your brand profitably.

Together, we'll continue to create leading brand experiences and make a difference for nearly 5 billion consumers every single day. Pretty cool, right?

YOUR ROLE

As a Brand Manager, you will have opportunity to work on brands, driving the business results. You will engage with multi-disciplinary teams (including Sales, Finance, Product Supply, Advertising, and Media Agencies) to develop top strategies for your brand's success.

You will lead a mix of Marketing and Brand Management projects enabling you to show the breadth and depth of your leadership. You will need to derive insights from the data, which will enable brand leaders as they set the direction for brand growth. As your skills increase, you can expect to advance in roles with increased responsibilities. Overall, we want people who aren't afraid to take smart risks and innovate.

What Success Looks Like

• Demonstrate positive relationship building skills in initial engagements with multi-functional teams
• Deliver Scorecard Business Targets, in line with the goals of the Business Unit
• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
• Successful Design and Deployment of Marketing Toolkits for the Brand
  
  

Responsibilities of the role:

• Identify consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers.
• Lead consumer research to develop qualified brand concept, benefit and claims that addresses consumers’ unmet needs
• Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives.
• Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of consumers.
• Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.), and deploy/guide the delivery team for execution.
• Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests.
• Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team
• Work with technical team to find the best solution of supply chain to manage the product cost within affordable level
  
  

Job Qualifications

• 0 - 2 years’ experience in a brand management
• Experience in FMCG is preferred
• Excellent forward-thinking, strategic and courageous leadership skills
• Strengths with strategic and analytical thinking.
• Strong ability to communicate, both written and verbal
• A minimum of a bachelor’s degree from an accredited university
  
  

Just so you know

We are an equal opportunity employer and value diversity at our company. Our mission of Diversity and Inclusion is: “Everyone valued. Everyone included. Everyone performing at their peak”.

About Procter & Gamble:

For over 180 years, P&G has created some of the world’s most successful brands, including Ariel, Pantene, Pampers, and Gillette. We believe in serving the consumer and ensuring our organization, talent and brand building reflects the diversity and needs of the approximate 5 billion people around the world we serve through our brands. We value leadership as well as mastery and offer fulfilling career opportunities that make us an unbeatable force in our industry.

Job Schedule

Full time

Job Number

R000114691

Job Segmentation

Recent Grads/Entry Level (Job Segmentation)