Brand Operations Executive

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Pakistan has an exciting opportunity for a Brand Operations Executive in Lahore

The Brand Operations Executive supports the Brand Operations Manager in ensuring that all brand activations and marketing initiatives are executed to high standards, in line with the toolkits and campaign guidelines set by the Consumer Experience and Shopper Marketing teams. This role focuses on administrative tasks, including data collation and reporting, to facilitate effective operational compliance.

The Brand Operations Executive will assist in auditing activations, managing relationships with third-party deployment agencies, and tracking key market deployments. This role is essential for maintaining adherence to merchandising and planogram standards and contributes to improving deployment effectiveness within Global Travel Retail (GTR) .collecting insights and data for evaluation of all activation initiatives to drive growth in awareness, trials and consumer acquisition with the ambition of supporting GTR’s strategic role of Accelerator to a Smokeless World.

Your Key Responsibilities Will Include

• Compliance Monitoring Conduct regular audits to ensure that marketing activations follow the guidelines provided by the Consumer Experience team, maintaining brand consistency and quality.
• Agency Support Assist the Brand Operations Manager in coordinating with third-party deployment agencies, ensuring compliance with agreed standards and monitoring agency performance.
• Reporting and Data Collation Compile and prepare reports on in-store audits, focusing on planogram compliance and merchandising principles. Provide insights to support future activations.
• Competitor Analysis Collaborate with Brand Ambassadors to gather data on competitor activations and market trends, sharing insights with internal teams to inform marketing strategies.
• Shopper Marketing Support Help ensure that planogramming and merchandising principles are executed effectively, supporting the deployment of toolkits and compliance during store audits.
• PO and Vendor Assistance Support the management of purchase orders, vendor onboarding, and payment tracking. Follow up with suppliers to ensure timely processing and accurate completion of records.
  
  

What are we looking for?

• Qualification in Marketing or a related field
• Min 3 Years of experience in Trade Marketing or related field
• Experience with agency management preferable
• Strong project management skills, excellent communication abilities, and financial acumen
• Strong organizational skills and attention to detail
• Effective communication skills, both written and verbal
• Ability to multitask and manage priorities efficiently
• Ability to influence stakeholders, both locally and remotely located, across geographies and time zones
• Proficiency in English (knowledge of another language is a plus but not required)
  
  

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
  
  

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.