Business Analyst

About Daraz:

Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030

For more information, please visit www.daraz.com.

Job Summary:

Serve as an analytical partner to business and product teams, leveraging data-driven insights and custom reporting to optimize homepage performance, identify growth opportunities, and support strategic decision-making to achieve organizational objectives.

Key Responsibilities:

• Analyze homepage performance by tracking key user behavior metrics such as unique visitors, click-through rates, bounce rates, and scroll depth
• Build tailored logic and create independent databases—beyond the default reporting tools—to access granular insights related to homepage visibility, engagement, and performance gaps
• Identify and diagnose homepage loopholes or drop-off points using deep-dive data analysis, and translate findings into actionable strategies to boost homepage effectiveness
• Design and maintain comprehensive dashboards and automated reports to monitor homepage health and support ongoing optimization efforts
• Define, measure, and track key performance indicators (KPIs) aligned with business goals, ensuring performance is benchmarked and progress is visible
• Deliver clear, data-backed recommendations to enhance homepage visibility, user retention, and conversion efficiency
• Document homepage performance on a month-on-month (MoM) basis, highlighting key trends, improvement areas, and ongoing initiatives
• During each campaign period, build a robust, real-time performance tracker to monitor day-over-day (DoD) homepage effectiveness, including visibility, engagement, and click-through performance of campaign assets
• Respond to ad-hoc analysis requests and generate insights to support timely decision-making

Required Skills/Abilities:

• Bachelor's degree in Business, Computer Science, Engineering, or a related field
• Strong analytical skills with proven proficiency in SQL, Microsoft Office (especially Excel), and data visualization/analytical tools (e.g.,Power BI, Google Data Studio)
• Experience in analyzing user behavior metrics and homepage performance in a data-driven environment. (Experience in an e-commerce background is an added advantage)
• Ability to build custom databases and dashboards to derive actionable insights beyond standard reporting tools
• A keen eye for identifying performance gaps and transforming data into clear, strategic recommendations
• Excellent communication and presentation skills to convey complex data findings to stakeholders in a clear, concise manner
• Energetic and positive mindset, with a proactive approach to problem-solving and continuous improvement
• Highly organized with the ability to manage multiple priorities in a fast-paced, campaign-driven environment
• Comfortable working cross-functionally and responding to time-sensitive analysis requests with agility and precision

What We Offer:

• International working environment in a start-up setting, and a unique opportunity to learn from the best in e-commerce (Alibaba Group)
• A platform to learn from Alibaba's world-leading ecosystem
• Rigorous training and exposure in team management, leadership, business analytics, and operations
• An opportunity to train the next generation of business leaders in the e-commerce industry
• Competitive salary and incentive package