B&W CMI Lead Pakistan

Unilever is currently hiring for AM CMI – B&W Pakistan

Function: Marketing, CMI

Work Level: WL1

Reports to: B&W Consumer Marketing Insights Lead PTAB

Location: Pakistan

Terms & Conditions: Local Conditions Apply

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.   

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. 

Category Introduction

Pakistan’s Beauty and Wellbeing is a €225m business and commands the market leadership position in Hair Care. It operates with 6 strong brands (Dove, Sunsilk, GAL, Ponds, Tresemme and Lifebuoy), 4 of which are power brands for Unilever globally. With its large consumer base and strong market position, B&W Pakistan is the 2nd biggest market in PTAB region and holds clear strategic importance for the region

Job Purpose

The AM CMI works closely with the BU marketing team and plays a critical role in driving the team's understanding of consumer behavior, market trends, and competitive dynamics. This role is pivotal in informing strategic decisions, enhancing product development, and optimizing marketing strategies to better meet consumer needs and preferences. This role involves translating business strategy into actionable insights led marketing and commercial plans for outcomes, while championing a digital-first, social-first approach to brand building and consumer engagement.

If you are curious by nature, energized by connecting the dots, and uncovering growth opportunities within complex data & research, then this job is for you in our B&W business.

What Will Your Main Responsibilities Be

• Primary responsibility will be to harness consumer and market insights to shape strategies that elevate brand superiority. You will be instrumental in creating brands that are unmissable, ensuring they stand out in the market and drive sustainable growth.
• You will be responsible for the identification and translation of consumer, customer, market and channel needs & desires, multi-source insights and behaviors to guide the brand crafting strategy, innovation and portfolio, digital marketing and commerce, channel & shopper insights as well as drive performance and insights to drive growth. 
• Understand the B&W categories and the bigger universe of category we operate in, customers and channels, the key business objectives and challenges, and be able to set relevant research programs to deliver against business objectives.  
• Implement the insights in line with best practices and ensure that all research work is actionable and strategically aligned; this includes all practical aspects of insights end to end.  
• Brand Crafting: lead comms research programs for all brands in the portfolio.   
• Shopper & Channel: drive consistent shopper understanding in country
• Bringing Outside in: Continiously gather and integrate the voice of the consumer along with the news from the market and competitors to ensure competitive intelligence is also core part of our strategy.  
• Strategic Influence: Collaborate across functions to ensure insights are effectively translated into actionable strategies. Present insights and strategic recommendations to B&W BU Leadership Team to guide strategy and product positioning. Influence long-term brand strategies through deep consumer understanding and market analysis.  
• Spearhead competitive growth for B&W Pakistan: Identify hotspots, issues and opportunities across all cells. Champion insights into action on all things relating to portfolio, innovation and deployment. Synthesize data from diverse sources to provide clear, strategic insights that drive business decisions.  
• Foresights and Innovation: Provide intelligence to shape and future proof our businesses by identifying any emerging trends and by Identifying broader common themes and Insights on consumer & customer pain points or aspirations (needs & wants) across categories and local regions.
• Stakeholder Engagement: Collaborate with internal stakeholders across different functions to ensure alignment and integration of insights into business processes. Manage relationships with external research agencies, ensuring quality of output, adherence to timelines, and budget management.  
• Technology and Innovation: Drive the adoption of new technologies and analytical tools to enhance the capabilities of the CMI department. Stay abreast of advancements in consumer research techniques, and artificial intelligence to keep Unilever ahead in insight generation.  
  
  

Experiences & Qualifications

WHAT YOU WILL NEED TO SUCCEED

• Demonstrated CMI expertise (Market Research and brand experience is preferred) 
• Proven ability to build strong partnerships with stakeholders, communicate effectively, and deliver on objectives. 
• Experience in leading cross-functional projects and media/communication insight research. 
• Strong analytical mindset, capability in managing multiple projects, and ability to prioritize workload. 
• Experience working effectively with cross-functional teams, including sales, product development, finance, and creative agencies, to achieve shared goals.
• Ability to collaborate seamlessly & lead across agency partners and internal Unilever teams
  
  

  

Skills

• Analytically minded and numerically oriented.  
• Good understanding of market research with an ability to think strategically – ability to design, develop and land research with impact. 
• Strategic thinking and the ability to synthesize diverse data sources into actionable insights. 
• Excellent communication and presentation skills. 
• Strong leadership potential and a team-oriented approach. 
• Understanding of both online and offline media landscapes. 
  
  

Leadership & Collaboration

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way. 
• Deliver and drive transformational action within the business through key landing points and influencing senior stakeholders. 
• You are a Constant Learner - able to keep pace with the environment and lead it. Being up to date on best-in-class insights across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key. 
• Advocates for consumer needs and interprets data smartly to spot opportunities. 
• Inspires collaboration, builds inclusive teams, and fosters a culture of learning and performance. 
  
  

Critical Unilever Behaviors

• Care deeply
• Focus on what counts
• Stay three steps ahead
• Deliver with excellence
  
  

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.