Category Manager - Dairy, Tea, & Coffee

Own the future of Dairy, Tea & Coffee at Tajir! If you’re energized by essentials like chai, doodh, and everyday coffee — and you know how to turn these staples into powerful growth drivers — this role is made for you.

About Tajir

Tajir is a new way for stores to buy inventory. Through the Tajir app, stores can order whenever they want, receive on-demand delivery, and choose from the largest selection of products available. Combined with transparent and competitive prices, Tajir takes a process that took a dozen hours every week and reduces it to a few minutes.

For brands, Tajir ensures that products are always reliably stocked at stores. Brands enjoy higher margin sales with zero additional investment.

Since our launch, we became the first company for Pakistan funded by Y Combinator, raised seed capital and further financing from Kleiner Perkins, and — most importantly — have served over 100,000 stores.

Today, Tajir helps stores save money and boost sales. Our vision is to provide every store in Pakistan the essential services it needs to grow.

Who we are looking for

• Minimum one year of experience with the Dairy or Tea and Coffee category. This could mean any of the following:
• You have worked in Sales for this category.
• You have worked as a purchaser for this category in any LMT or FMCG company.
• You have spearheaded the category in any LMT or FMCG company.
• Minimum intermediate qualified.
• A strategic thinker with strong negotiation and communication skills.
• Experience working with Google Sheets/Excel.
  
  

What you will do

• Travel extensively across Pakistan for vendor negotiations, market visits, and procurement-related activities.
• Procure and ensure availability of inventory while building strong supplier relationships.
• Forecast demand, manage purchase cycles, and prevent stockouts/overstocking.
• Monitor margins and control pricing.
• Analyze dashboards and reports to drive category performance.
• Recommend product additions or delistings based on sales insights.
• Align suppliers with Tajir’s mission, share performance reports, and track target achievement.