Cluster Category Planning Manager - Central

• Job Purpose:
  
  

To drive the commercial agenda for assigned cluster & category, by developing powerful plans in line with the agreed channel strategies, ensuring full alignment of all stakeholders especially sales operations and driving best in class execution.

• Deployment of category agenda with the approach best suited for the assigned cluster.
• Be the voice of the category in the cluster and of the cluster in the category .
• Participate in developing national channel strategies for the assigned category.
• Participate in developing promotional strategy for the assigned category according to cluster needs that delivers long-term, sustainable, profitable growth to the business.
• Principal Responsibilities:
  
  

Cluster Category Planning & Activation

• Develop and deploy best in class consumer BTL and trade activation plans tailored to the needs of the assigned cluster. Ensure complete representation of plans.
• Own the assigned cluster/category’s Activation Grid and ensure its impact is sufficiently captured in the demand planning process.
• Ensure alignment of all stakeholders on the equity & activation plans.
• Provide inputs for development of POS material, visibility requirements for the cluster, based on 5P Picture of Success; forecasting, stock management & allocation; execution directives and KPI’s, etc. supported by compelling fact-based Ready-to-sell (RTS) commercial propositions.
  
  

Channel & Category Agenda.

• Participate in development of Channel sales strategies, review and advice on policies - pricing, products mix, portfolio planning.
• Ensure deployment of Picture of Success by channel for the assigned cluster for the sales team.
• Actively track launch/activation implementation and performance, also conducting post-evaluations to be shared with the commercial organization.
  
  

Market Intelligence & Execution.

• Be the eyes and ears of the category in the assigned cluster. Monitor competitor activities, keep categories/marketing abreast with changes and highlight amendment in strategy if required.
• Develop tracking tools to monitor execution of launches, mega activities and share learnings with the category team.
  
  

Essential Skills, Attributes And Abilities

Intermediate Level Skills Required:

• Analytical
• Business Communication
• Business Orientation
• Conflict Resolution
• Financial Planning and Forecasting
• Interpersonal
• Problem Solving
  
  

Basic Level Skills Required

• Category Strategic Planning
  
  

Qualifications

Graduate with 4-6 Years of Experience

We at National Foods are committed to fostering an inclusive work environment that values and supports diversity. We believe that a diverse workforce drives innovation and creativity. Hence, we encourage and actively seek applicants from diverse backgrounds, religions, and abilities, to contribute to our mission of driving positive change in the world. If you require any additional support, we encourage you to advise us at the time of your application for us to better support your recruitment journey.