Consumer Experience Lead P5

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Major Accountabilities

• Review & analyze market and category research to identify local trends, consumer journey behavior, needs and preferences, and competitive landscape to define business opportunities and issues.
• Support the Manager of Consumer Experience Programs in developing consumer acquisition strategies and coordinate with stakeholders to ensure integration into deployment plans while adhering to trade processes and regulatory frameworks.
• Identify the right audiences for consumer engagement and manage communication strategies to ensure effective outreach. liaison with marketing team to develop communication based on strategy
• Innovate and develop new consumer programs that drive quality acquisition and conversion, leveraging creativity and market insights to design initiatives that attract and retain consumers.
• Take the lead on commercial initiatives advocating consumer-centric solutions grounded in market insights and trends.
• Monitor and evaluate the progress of programs, projects, and initiatives against KPIs and goals, recommending corrective actions as needed.
• Collaborate with cross-functional teams and channel owners to ensure relevancy and content that improves performance.
• Identify the right audiences for consumer engagement and manage communication strategies to ensure effective outreach.
• Liason with marketing team to develop communication based on strategy
  
  

Work Experience

• 3+ years of relevant experience in Brand management, project management, consumer experience or consumer programs.
• Proven ability to manage and optimize consumer journeys and drive program outcomes.
• Strong cross-functional collaboration skills, especially with marketing, product, and sales teams.
• Experience analyzing market research to identify trends, consumer behaviors, and business opportunities.
• Excellent analytical skills to interpret consumer data, feedback, and KPIs for actionable insights and continuous improvement.
  
  

EDUCATION

Bachelors or Masters graduate

What We Offer

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.
  
  

20125