Content Management Executive

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Pakistan has an exciting opportunity for a Content Management Executive in Lahore.

You'll support global Digital Asset Management & Workfront operations, ensuring digital assets are efficiently cataloged, tagged, and maintained. You'll streamline content workflows, uphold asset governance, and ensure DAM & Workfront systems function as key components of the content strategy. This role is about crafting a structured, scalable system that enables teams to access and use assets optimally. You'll chip in to short-term goals like content reporting and workflow efficiency while also driving long-term improvements in campaign efficiency through better asset utilization and governance. Additionally, user onboarding and develop content management ecosystem.

Your Key Responsibilities Will Include

• Catalog and tag digital assets with accurate metadata, ensuring easy searchability and organization.
• Conduct quality checks to ensure assets meet metadata standards, rights management, and folder structures.
• Coordinate asset reusability governance, ensuring assets align with brand guidelines and are used efficiently.
• Assist in project and task management within Workfront, ensuring timely alignment with deadlines and the work that needs to be done.
• Provide onboarding training for new users and serve as the first point of contact for DAM and Workfront queries, resolving issues and advancing when vital.
• Generate and analyze reports on asset usage, metadata accuracy, and workflow efficiency, offering insights to optimize asset performance and campaign efficiency.
• Conduct regular audits, maintain asset relevance, and archive outdated content to ensure DAM system integrity.
  
  

What are we looking for?

• 3-5 years of experience working with DAM systems, metadata standards, databases, and rights management; expertise in Adobe Experience Manager (AEM) and Adobe Workfront.
• Strong grasp of standard processes for digital asset management, taxonomies, naming conventions, and metadata standards.
• Experience with Adobe Creative Cloud (Photoshop, Bridge, InDesign) in pre-production; understanding of color models, ICC profiles, and digital rights management (DRM).
• Familiarity with SEO/SEM, AEM Workflow, Metadata Models, and Adobe Asset Link, with strong problem-solving and critical thinking skills.
• Bachelor's degree in a relevant field or equivalent experience; AEM certifications (Assets Developer or Business Practitioner) are a plus.
• Experience in digital marketing, web development (HTML, CSS, JavaScript), and working in large organizations with strong interpersonal and project management skills.
  
  

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
  
  

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.