Content Marketer

ibex


Date: 5 days ago
City: Lahore
Contract type: Full time
Create engaging, high-quality convertible, content that supports the company's marketing, and communication objectives.

Responsibilities

  • Search capabilities with basic knowledge using Google operators.
  • Researching viral and competitor content relevant to our niche and websites
  • Experience in writing versatile pieces of content encompassing blogs, website content, technical pieces, research papers, guides and promotional emails/ads etc.
  • Capability to understand technologies related to cable, and tv and write up helpful content
  • Writing content optimized for Search Engine/social media and suitable to different publishing platforms
  • Ability to adapt writing style in accordance with the publishing platforms and tweak content until approved
  • Thorough knowledge of content marketing strategies, user funnels, personas etc.
  • Keyword research capabilities on Google Keyword Planners, Moz, SEM Rush
  • The incumbent should have the ability to liaise with team members and work his/her way through the different levels of approvals
  • The quest for knowledge and urgency to learn new marketing techniques and technologies is a must
  • Content marketer will be writing copy for websites, blogs, social media posts, ads, email outreach, and doing research/efforts required for online marketing endeavors
  • Experience in writing diverse content, including blogs, Webcopy content, technical articles, research papers, guides, and promotional emails/ads.

Qualifications

  • The incumbent should have the ability to liaise with team members and work his/her way through the different level of approvals
  • Responsibilities include writing for websites, blogs, social media, ads, email outreach, and conducting online marketing research.
  • Eager to learn and adopt new marketing techniques and technologies.
  • A comprehensive understanding of Content Related Google updates
  • Ability to understand and write about Internet and TV technologies.
  • Thorough knowledge of content marketing strategies, user funnels, and personas.

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