Content Marketing Specialist

Who We Are?

Conrad Labs is a cutting-edge software technology company with hubs in Lahore, Karachi, and Austin, Texas. We are a globally recognized software services firm made up of the top 1% of engineers and engineering leaders. At www.conradlabs.com, we partner with startups at the forefront of innovation to deliver fast, efficient, and quality-driven solutions. Our passion lies in technology, and we're driven by a culture of excellence.

About the Role

Conrad Labs is looking for a hands-on and creative Content Marketing Specialist to support our marketing initiatives and expand our brand presence. In this role, you will produce engaging content across a range of channels—such as blog posts, social media, newsletters, and website copy—to attract and engage our audience. You'll work cross-functionally to support product launches, drive inbound leads, and maintain a consistent brand voice.

This is a great opportunity for someone who enjoys content creation and wants to play an active role in marketing execution at a fast-growing tech company.

What Will You Do?

Website Revitalization

• Overhaul the existing website to align with updated company direction, OKRs, and messaging
• Analyze website traffic, measure inbound inquiries, and implement strategies to improve conversion rates by 50%

Product Launch Marketing

• Collaborate with internal teams to develop compelling content and go-to-market strategies for new products and services
• Execute impactful product marketing campaigns that drive adoption and generate excitement

Brand Building & Management

• Ensure consistent brand representation across all marketing channels and internal communications

Content Creation & Collateral Development

• Create and update a wide range of marketing collateral, including:
• Company pitch decks
• Corporate overview presentations
• Client case studies
• Technical whitepapers

Technical Content Leadership

• Work closely with the engineering team to develop high-quality technical content (e.g., blog posts, articles, white papers) that showcases Conrad Labs’ expertise

Social Media Strategy & Execution

• Develop a content calendar with clear objectives and KPIs
• Establish a consistent posting cadence (e.g., weekly) to maintain an active social media presence

Your Skillset

• 1–3 years of experience in B2B content marketing, ideally in the technology or software services sector
• Proven ability to develop and execute successful marketing strategies that drive business growth
• Strong knowledge of digital marketing channels, including SEO, SEM, content marketing, and social media
• Excellent written and verbal communication skills with a knack for creating compelling content
• Analytical mindset with the ability to track, measure, and report on campaign performance
• Experience working with and managing external agencies and vendors
• Comfortable working in a fast-paced, dynamic environment
• Bachelor’s degree in Marketing, Communications, or a related field

Bonus Points

• Experience in a high-growth startup environment
• Familiarity with Agile methodologies
• Experience using marketing automation tools (e.g., HubSpot, Marketo)

Benefits

• Competitive salary and benefits package
• Opportunity to make a real impact at a rapidly growing company
• Work alongside a talented and passionate team
• Be part of a culture that values innovation and excellence