Content Writer - Personal Branding

About Our Client:

The Company is a blend of Digital plus Analytics, meaning its more than a click generator. That means we enable our clients to make informed decisions with in-depth marketing data that impacts their bottom line.

Certified Digital Marketing Agency, focused on maximizing your Marketing ROI. With The Company you get a team of experienced professionals who are dedicated to helping you reach your full potential as a company.

The Company emphasizes not only on digital marketing but also helps understand your marketing analytics, optimizes your advertising campaigns, and drives a successful marketing strategy for long-term business growth.

With our unique Marketing ROI dashboard - we create and manage omni-channel / omni-present campaigns, goal oriented multi-channel strategy, brand monitoring, and 'Social Listening' and measure the marketing success for your business from each marketing channel to provide the valuable information that helps you make informed decisions.

Job Description:

We are seeking a versatile Content Writer to produce high-quality content for social media, long-form assets, and personal branding across platforms and websites. This role blends creativity and strategy to support brand growth and thought leadership.

Key Responsibilities:

• Oversee and manage content creation across digital platforms, aligning with company goals and brand strategy.
• Collaborate with internal teams to produce engaging, data-driven content that supports brand growth.
• Monitor and optimize content performance using analytics and industry best practices.
• Stay current with SEO and digital content trends to enhance visibility and search rankings.
• Create high-quality, thought-provoking content such as blog posts, video captions, and social media updates that reflect the individuals voice, expertise, and vision aligned with persona-building
• Stay updated on personal branding trends, tools, and best practices to keep strategies fresh and effective.

Must-Haves:

• 3+ years of content writing experience with a strong portfolio.
• Excellent research, writing, and editing skills.
• Strong understanding of personal branding principles and strategies.
• Proficiency in SEO and digital content tools.
• Excellent organizational and project management skills, with the ability to manage multiple priorities.
• Ability to discern where AI tools can enhance content creation and where manual effort is essential.

Preferred Qualifications:

• Bachelors degree in Communications, Marketing, or related field.
• Familiarity with tools like Grammarly and AI detection tools.
• Experience with B2B and B2C content strategies.

Key Attributes:

• A passion for personal branding and storytelling.
• Strong interpersonal and collaboration skills.
• Proactive, resourceful, and self-motivated.
• Ability to think strategically while paying attention to detail.

Other Details

Work Mode: Onsite - Full Time

Location: Lahore

Experience: 3+ years

Days: Monday to Friday

Timing: 4pm-1am

Hybrid Shift for Females: Female employees can leave the office around 09:00 PM and complete the remainder of their shift remotely from home.

Benefits:

• Paid Time Off.
• Performance-based bonuses
• Health Insurance

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world.