Creative Lead

Job Title: Creative Lead

Location: DHA Phase 5, Lahore

Type: Full-time

Experience Required: Minimum 3 years (US market focus)

Salary: Up to PKR 150,000 per month

Working Hours:

• Summer: 6:00 PM – 3:00 AM
• Winter: 7:00 PM – 4:00 AM

About the Role

We’re seeking a dynamic Creative Lead to shape and execute innovative creative strategies for our diverse US-based client portfolio. This role demands a blend of strategic thinking, creative direction, and hands-on execution across digital platforms. You’ll collaborate with cross-functional teams, lead content development, and ensure impactful brand storytelling that drives measurable results.

Key Responsibilities

• Creative Strategy & Direction: Develop and implement creative strategies tailored to client goals and audience insights.
• Campaign Leadership: Oversee creative execution across paid media (Meta, Google, TikTok, etc.), social media, and web platforms.
• Content Calendar Management: Plan and manage monthly content calendars, ensuring timely delivery aligned with campaign objectives.
• Creative Asset Oversight: Supervise the production of static designs, videos, ad creatives, social posts, and email marketing materials.
• Brand Consistency: Maintain high design standards and ensure brand consistency across all touchpoints.
• Client Engagement: Act as the primary creative liaison, presenting concepts, gathering feedback, and building strong client relationships.
• Pitch & Proposal Development: Lead creative pitches for new business, including proposals, mood boards, and storytelling concepts.
• Performance Optimization: Analyze creative performance metrics and adjust strategies to improve results.
• Trend Tracking: Stay ahead of industry, design, and content trends to bring fresh ideas to campaigns.

Requirements

• Minimum 3 years’ experience in creative/content roles targeting the US market.
• Proven ability to lead campaigns across paid media, social media, and web platforms.
• Strong portfolio showcasing ad campaigns, brand strategy, and high-quality content creation.
• Experience in client pitching, business development, and creative storytelling.
• Excellent communication and client-servicing skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strategic thinker who balances creativity with data-driven insights and a passion for brand storytelling.

What We Offer

• Competitive salary and benefits package.
• Fuel allowance and health insurance.
• Opportunities to work on large-scale, innovative projects.
• Collaborative, growth-oriented work environment.