Creative Strategist

Job Title: Creative Strategist

Location: Onsite - DHA Phase II

Employment Type: Full-time

Working Hours: 12:00 PM – 8:00 PM PKT

Industry: Creative Strategy/E-commerce

About Us

Mint Source is a remote-first bridge that connects vibrant talent with international clients and agencies, enabling skilled individuals to showcase their expertise on a global stage.

Role Overview

We’re looking for a strategic and versatile Creative Strategist with a sharp understanding of funnel psychology, storytelling, and the needs of high-growth DTC brands. This is a blended role, equal parts ideation, team collaboration, and performance-driven execution. You’ll write compelling ad scripts, direct creative teams, mine customer insights, and develop ideas that drive results. You won’t just think creatively, you’ll think strategically, with a bias for execution and impact.

This role is ideal for someone who thrives in a fast-paced creative environment, understands what makes content convert, and has the leadership skills to steer a cross-functional team of copywriters, designers, and editors.

What We’re Looking For:

• 2–3 years of experience in creative strategy or performance marketing
• Proven track record working with international eCommerce brands (8-figure brand experience preferred)
• Deep understanding of funnel strategy and consumer psychology
• Ability to reverse engineer creative based on performance data (CTR, ROAS, AOV)
• Skilled at concepting high-converting hooks and narratives
• Confident in analyzing customer reviews and market behavior to inform creative
• Familiar with creative collaboration tools like Slack, Notion, Asana, and Google Workspace
• Excellent communication and leadership skills
• Highly accountable and able to work independently under tight deadlines

What You’ll Do:

• Write at least 3 strategic ad scripts per day (UGCs, landing pages, emails, etc.)
• Analyze audience behavior, customer reviews, and performance data to guide creative planning
• Provide clear briefs to copywriters, designers, and editors with actionable direction
• Develop cross-funnel creative concepts (TOF, MOF, BOF)
• Lead daily feedback loops with the creative team and ensure aligned execution
• Track creative performance and iterate on underperforming content
• Present creative direction decks and performance reports regularly
• Stay up to date with industry trends, frameworks, and competitors
• Drive weekly ideation sessions and proactively identify process improvements

Key Performance Metrics (KPIs):

• 3 Winning Ideas Per Week: Minimum of 3 validated test-worthy ideas each week
• 3 Strategic Scripts/Day: High-converting scripts written and delivered daily
• Creative Direction Decks:
• Timely, clear briefs with strong creative direction
• Creative Iteration:
• Weekly improvement of underperforming creative
• Customer Insight Mining:
• Minimum 3 insights sourced from reviews/comments per week
• Performance-Backed Ideas: At least 30% of ideas must beat CTR/CVR/watch time benchmarks
• Cross-Funnel Adaptability: One creative idea mapped to TOF, MOF, BOF weekly
• Same-Day Script Turnaround: All short-form content scripts turned around within 24 hours
• Team Feedback Score: Maintain a 9/10 average peer collaboration score
• Proactive Problem Solving: At least 1 creative or process improvement suggestion per week

What You’ll Get:

• A strategic role with hands-on impact across high-growth brands
• Onsite opportunity in a fast-paced creative hub in Islamabad
• Direct collaboration with international creative and performance teams
• Strong learning curve with global exposure
• Competitive compensation (420,000 PKR - 560,000 PKR) based on experience
• Clear growth path into senior creative strategy and leadership roles
• Transport services provided for daily commute