CRM Specialist
KNOATIV
Date: 3 weeks ago
City: Karachi
Contract type: Full time
Introduction
At Valus, were building the future of loyalty through AI-powered SaaS solutions that help businesses connect with their customers in smarter, more meaningful ways. We thrive on collaboration, innovation, and the relentless pursuit of creating value at every touchpoint.
Our team is driven by curiosity, creativity, and a growth mindset. Every challenge is a chance to learn, every idea can spark transformation, and every individual contributes to shaping the journey ahead. Together, we explore new possibilities, push boundaries, and design solutions that scale globally while delivering real impact locally.
About The Role
Were looking for a CRM Specialist who thrives on turning customer data into meaningful experiences. Youll lead the execution and optimization of omnichannel campaigns using Braze and Tealium, engaging customers across email, WhatsApp, push, and in-app messaging.
Your mission: drive engagement, retention, and conversion through smart personalization and automation that scales with our growth.
Key Responsibilities
At Valus, were building the future of loyalty through AI-powered SaaS solutions that help businesses connect with their customers in smarter, more meaningful ways. We thrive on collaboration, innovation, and the relentless pursuit of creating value at every touchpoint.
Our team is driven by curiosity, creativity, and a growth mindset. Every challenge is a chance to learn, every idea can spark transformation, and every individual contributes to shaping the journey ahead. Together, we explore new possibilities, push boundaries, and design solutions that scale globally while delivering real impact locally.
About The Role
Were looking for a CRM Specialist who thrives on turning customer data into meaningful experiences. Youll lead the execution and optimization of omnichannel campaigns using Braze and Tealium, engaging customers across email, WhatsApp, push, and in-app messaging.
Your mission: drive engagement, retention, and conversion through smart personalization and automation that scales with our growth.
Key Responsibilities
- Build and manage campaigns in Braze across multiple channels (email, SMS, push, in-app).
- Use Tealium CDP to unify customer data, segment audiences, and trigger personalized journeys.
- Design and optimize automated workflows based on behavioral triggers and lifecycle stages.
- Run A/B tests, analyze KPIs (open rates, CTR, conversion, retention), and refine strategies using insights and predictive analytics.
- Collaborate with product, sales, and customer success to align campaigns with business goals.
- Stay up to date with Braze and Tealium capabilities, industry trends, and best practices.
- Improved retention, engagement, and lifetime value across the customer journey.
- Enhanced campaign performance with data-driven personalization and automation.
- Seamless customer experiences through unified messaging and omnichannel strategies.
- Actionable insights delivered through regular reporting and performance analysis.
- 23 years of experience in CRM, lifecycle marketing, or marketing automation.
- Proficiency in Braze (segmentation, journey building, personalization).
- Hands-on experience with Tealium CDP or similar platforms.
- Strong analytical skills with experience in A/B testing and performance tracking.
- A solid grasp of omnichannel strategy and customer journey mapping.
- Experience in digital-first industries (e.g., SaaS, fintech, e-commerce) is a plus.
- Familiarity with SQL, APIs, or integration workflows is a bonus.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Flow FX - Junior
Deutsche Bank,
Karachi
3 days ago
Position Overview Key Responsibilities: FX Trading Pricing, trading and risk managing the Pakistan FX and Fixed Income bookResponsible for providing FX and Fixed Income liquidityAnalyzing market structure and the opportunities and threats there-inAdherence to risk limits assigned to desk and regulatory controlsInteracting with clients, sales and internal counterparties in other trading and coverage functions to increase market transparency and to...
Social Media Content Creator
TalentPop App,
Karachi
6 days ago
Bring Your Ideas to Life as a Social Media Content Creator at TalentPop AppAre you a creative storyteller who thrives on crafting engaging content for online audiences? At TalentPop App, we’re on the hunt for a Social Media Content Creator who knows how to stop the scroll and spark meaningful engagement. This is your chance to turn ideas into impact—from...
Shopify / E-Commerce Assistant
TalentPop App,
Karachi
1 week ago
Join TalentPop App as a Shopify / E-Commerce Assistant (Remote)Are you someone who thrives in the world of e-commerce and enjoys keeping operations smooth and organized? TalentPop App is on the lookout for a detail-oriented and driven individual to support our Shopify storefront. From keeping product listings polished to ensuring inventory flows without a hitch, you'll play a key role...