Digital Content Writer

The candidate will play a pivotal role in crafting engaging and informative content across various platforms to enhance the company's online presence. This position requires a creative and strategic individual who is proficient in writing content for social media, newsletters, blogs, guides, and other forms of communication. A solid understanding of SEO and basic graphics or editing skills will be a significant advantage. The ideal candidate must have a minimum of 3 years of experience in content creation and a passion for the AI industry.

Key Responsibilities:

1. Content Creation:

• Develop, write, and edit content for social media posts, newsletters, blogs, guides, and articles.
• Ensure content aligns with the company's branding and messaging.
• Active Twitter presence required, with demonstrated experience in crafting engaging tweets, conducting research, and leveraging Twitter for insights and trends.

2. Content Strategy:

• Assist in developing and executing content strategies that meet the company's objectives.
• Analyze content performance and make data-driven recommendations for improvement.

3. SEO Optimization:

• Incorporate SEO best practices into all content to enhance visibility and search engine rankings.
• Perform keyword research to optimize content for targeted keywords.

4. Graphics and Editing:

• Utilize basic graphic design and editing skills to enhance visual content.
• Collaborate with designers to ensure content is visually appealing and on-brand

5. Industry Knowledge and Research:

• Stay updated on industry trends, particularly in AI and technology.
• Research and incorporate industry-specific insights into content.

6. Documentation and Reporting:

• Maintain documentation of content creation processes and editorial guidelines.
• Prepare reports on content performance, including metrics such as engagement, reach, and SEO rankings.

Qualifications:

• Bachelor’s degree in marketing, Communications, or a related field.
• Strong understanding of social media, SEO, and content writing.
• Excellent analytical skills and experience with digital analytics tools.
• Ability to work in a fast-paced environment and manage multiple projects.

Benefits:

• Provident Fund 
• Performance based Bonuses 
• Health Insurance 
• Bi-annual Increments 
• Paid Leaves
• Gym Membership
• Certification Reimbursement