Digital Insights Executive

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Pakistan has an exciting opportunity for a Digital Insights Executive in Lahore

Digital Insights Executive exists to provide the company with continuous, objective, relevant information, analysis, and advice in order to bring about end-to-end consumer journey evaluations (online to offline analytics).

The role drives actionable insights & make business recommendations through analysis different digital and offline channels & campaign initiatives while overlaying past learning, consumer insights & competitor analysis/tracking. The role includes providing objective, timely and relevant marketing information/analysis to facilitate the decision making of the company, monitor strategy implementation, tracks important metrics and overall online & offline performance. Through analysis sharing, the individual serves as a control tower to keep squad focus on the business objectives while representing consumer point-of-views & as a data strategy subject matter expert in agile drumbeats.

Your key responsibilities will include

• Works closely with Activation, Media agencies & Technical agencies to ensure availability & accuracy of digital data.
• Participation in campaign activation/Project discussion & advises on team based on data capabilities and consumer insights
• Tracks performances & Analyses data for different brands and formats with the usage of various digital tools & In-House developed AI models.
• Provide analysis and consolidation of all Digital Analytics (including website, Social Media, campaigns, system monitoring, surveys, dashboards etc) and provide solutions & recommendations to End Market.
• Conducts social listening, trend monitoring and competitor analysis for the end markets
• Drives improvements of current data & constantly explore new data sources/analytics tools.
• Lead analytics implementation tasks using Google Tag Manager and Adobe Launch, working with developers and analytics implementation partner
• Provide forecasting expertise for annual and promotional planning
  
  

What are we looking for?

• Good commercial awareness and strong understanding of consumer behaviour along with BAT strategy and business model.
• Minimum 3 years of work experience in Digital Marketing / Data / Analytics / Digital Agencies, senior partner management and project management in a large scale organisation.
• Familiar with digital analytics tools such as Adobe Analytics, Adobe Audience Manager, Adobe Target, Google Analytics, Hootsuite, Talkwalker, PowerBI, Salesforce, Adobe Launch.
• A strong analytical focus to demonstrate information to support the decision-making process within the business.
• Strong interpersonal skills with the ability to communicate with senior and other levels of staff.
• Marketing savvy with a strong awareness of digital marketing trends & capabilities.
• Ability to present data in a structured framework that goes beyond numbers into actionable insights.
  
  

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
  
  

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.