Digital Marketing and SEO specialist

We are hiring from IT/Software Companies.

Client company introduction:

They were born from a revelation: the digital landscape needed a nimble, effective solutions provider to help both established and emerging organizations adeptly navigate its complexities. Inspired by ancient caravans navigating the vast Middle Eastern deserts, we saw ourselves as contemporary guides aiding companies on their digital transformation odyssey.

Job Description:

The company is seeking a highly skilled Inbound Lead Generation Specialist with proven expertise in SEO, Social Media Marketing (SMM), and PPC. This role requires someone who can develop and execute strategies to attract and convert leads using advanced digital marketing techniques. Exceptional verbal English communication skills are essential for effective client interaction and collaboration with internal teams.

Key Responsibilities:

-Lead the development and execution of high-impact SEO strategies to increase search rankings and drive organic lead generation.

-Plan, implement, and optimize SMM campaigns across platforms (LinkedIn, Facebook, Instagram, etc.) to boost brand awareness and attract leads.

-Design and manage PPC campaigns, adjusting strategies to maximize ROI and conversion rates.

-Use analytical tools to monitor, report, and improve the performance of digital marketing campaigns.

-Communicate directly with clients to gather insights and tailor lead generation strategies accordingly.

-Ensure all websites and content are SEO-optimized in collaboration with the development team.

-Partner with the sales and marketing teams to align strategies for nurturing inbound leads into successful conversions.

-Use CRM tools to track leads and generate comprehensive reports on marketing efforts.

Qualifications:

-Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.

-2+ years of hands-on experience in SEO, SMM, and PPC within the software industry, with demonstrable results.

-Excellent verbal English communication skills for clear client interaction and collaboration.

-Strong ability to make data-driven decisions and continuously optimize marketing performance.

-Proficiency in using tools like Google Analytics, SEMrush, Ahrefs, or similar.

Nice-to-Have:

Experience in WordPress development is highly valued.

Job Details:

Location: Lahore

Work Timing: 10am to 7pm

Work Days: Monday - Friday

Experience: 2+ years

Work Mode: Onsite

Salary: Depends upon experience

Benefits:

During probation:

• 2 paid leaves
• Daily Office lunch

After confirmation:

• 50-liter fuel card
• Health insurance
• Provident fund
• Daily office lunch

About HR Ways:

• HR Ways is a Technical Recruitment Firm helping software houses and IT Product companies Internationally and Locally to find IT Talent. HR Ways is engaged by 150 + Employers ranging from worlds biggest SaaS Companies to most competitive Startups. Find out more at www.hrways.co