Digital Marketing Manager

About Carpe Diem

Carpe Diem is a pioneering IT & Software Development firm serving 300+ clients across the USA with a robust team of 600+ professionals.

Specializing in a broad spectrum of technological and creative solutions, we empower our clients with innovative approaches in marketing automations, media buying, and custom software development.

Our culture champions continuous learning and professional growth, fostering a dynamic and collaborative work environment.

Position Overview

We are seeking an experienced and results-oriented Digital Marketing Manager to lead our digital marketing efforts. As a Digital Marketing Manager, you will be responsible for planning, developing, and executing advanced digital marketing campaigns, including PPC, SEO, email marketing, and social media strategies. Your role will also involve monitoring web traffic, collaborating with cross-functional teams, and optimizing campaigns for performance. Your expertise in digital marketing, strategy development, and insights-driven decision-making will be crucial to the success of our digital marketing initiatives.

Key Responsibilities

Plan, develop, and implement advanced digital marketing campaigns, including PPC, SEO, email marketing, and SMS marketing.

Develop, manage, and implement social media strategies to engage and grow our online audience.

Monitor SEO and web traffic metrics, using insights to make data-driven decisions.

Collaborate with cross-functional teams, including graphics, content, and development, to ensure tasks are delivered on time.

Identify current marketing trends and insights to inform campaign strategies.

Optimize campaign costs and performance based on insights and analytics.

Plan, execute, and measure conversion tests to refine strategic planning.

Assist in setting up and optimizing websites, including click funnels and conversion funnels.

Skills and Experience:

Bachelor's degree in Marketing, Business, or a related field.

Strong analytical and problem-solving skills.

Excellent written and verbal communication skills.

Minimum of 4-5 years of experience in digital marketing.

Additional Information:

Type: Full-Time

Shift time: 11AM to 8PM

Salary Range: Market Competitive

Benefits:

Monthly Performance Incentives

Quarterly Performance Bonuses

100% Remote

• Interest Free Loans up to PKR 500,000