Digital Marketing Specialist

Prime System Solutions


Date: 1 week ago
City: Lahore
Contract type: Full time
Job Title: Digital Marketing Specialist

Responsibilities:

  • Develop, manage, and optimize Paid Search (Google + Bing), and Google Demand Gen campaigns based on goals.
  • Conduct comprehensive keyword research and competitive insights to identify traffic-driving opportunities and optimize targeting for maximum reach and efficiency.
  • Manage and optimize all campaigns and bidding strategies, seeking to continually drive increasing conversions.
  • Utilize internal data analytics tools to track key performance metrics and make data-driven decisions to refine campaign performance and improve efficiency.
  • Implement A/B testing for ad creatives, copy, and landing pages to perpetually enhance campaign performance.
  • Glean insights from campaign data and provide actionable recommendations.
  • Identify and capitalize on emerging opportunities, such as new platform features, ad formats, or audience segments, to boost traffic acquisition.
  • Nice to have additional experience: Meta (Facebook) Ads, TikTok Ads, and Affiliate


Qualifications:

  • 3+ years of experience fully owning and managing large-scale paid search campaigns on Google Ads and Bing Ads with a focus on both growth and efficiency.
  • Proficiency in tools like Google Ads, Microsoft Ads, Meta Ads Manager, and related platforms (Google Analytics, Google Tag Manager, etc.)
  • Strong understanding of PPC campaign management, including keyword research, ad copywriting, bid management, and conversion tracking and attribution.
  • Demonstrated analytical capabilities and the ability to present data clearly and concisely in a fast-moving business environment.
  • Ability to draw actionable insights out of large sets of data with the use of Excel
  • Data-driven and goal-oriented.
  • Familiarity with SEO and broader digital marketing principles (advantageous but not essential).
  • Nice to have: Experience with Salesforce

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