Digital Marketing Specialist

Alien Technology Transfer empowers top-class innovators to transform visionary product concepts into commercial realities. We do this by helping companies with concrete growth ambitions to secure funding for their product development through our innovation consulting expertise. To date, we have raised more than $500 million for our clients - Small and Medium Enterprises (SMEs) - across many domains including agri-tech, artificial intelligence, biotechnology, clean-tech, cyber-security, quantum computing, space, and transport.

We are currently looking for a Digital Marketing Specialist responsible for creating and implementing our marketing strategy to drive traffic, generate leads, and increase brand awareness. The role involves campaign management, analyzing data, optimizing online performance, and ensuring that all activities align with the company’s goals and objectives. In this role, you will report directly to the CEO.

To join the team you have to possess a genuine interest in technology and business, be highly analytical, articulate, and have a fluent level of English. You must be well organized and keen to take on responsibility. Key qualities include being highly self-motivated and having a high degree of stamina to work within an ambitious and goal-driven environment.

DUTIES AND RESPONSIBILITIES

• 
  Internal and external communication across all platforms including Alien’s website, email, and social media;
• Website maintenance and monitoring for improvement;
• Developing and executing content strategies tailored to the promotion of Alien’s services;
• Producing concepts for communication campaigns;
• Developing and executing SEO strategies;
• Defining and tracking performance metrics and generating reports on campaign effectiveness and suggestions for improvement;
• Assistance with the organisation and promotion of events such as investor days, pitching competitions and webinars;
• Copywriting;
• Working closely with other departments to align marketing efforts;
• Staying well informed about the European and North American innovation ecosystems, including the needs and interests of startups

JOB REQUIREMENTS

• Fluent English;
• Strong written and verbal communication skills to engage the target audience;
• Proven experience developing and implementing a digital marketing campaign, including social media content management and performance monitoring;
• Knowledge of SEO best practices;
• Minimum of 3 years experience, preferably in a Communications Agency;
• Experience with Generative AI Tools (both text and visual generation) is desirable;
• Experience in the use of video/photo editing software (i.e., Photoshop) is desirable;
• Bachelor’s/Master’s degree in marketing, communication or any relevant field is desirable

Please note: Due to the high volume of candidates we are unfortunately unable to provide individual feedback regarding the outcome of every single application.