Digital Marketing Specialist

We're looking for an enthusiastic and innovative Digital Marketing Expert with 1.5 years of experience, specifically within a software house environment, to join our growing team in Lahore. If you're a self-starter with a passion for exploring new ideas and driving digital growth, we want to hear from you!

Responsibilities:

• Develop, implement, and manage comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Create engaging and relevant content for our website, blog, social media platforms, and other marketing materials.
• Manage and optimize our social media presence, fostering community engagement and brand loyalty.
• Oversee email marketing campaigns, from list segmentation to content creation and performance tracking.
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Collaborate closely with sales, product, and development teams to ensure marketing efforts align with business objectives.
• Explore and experiment with new digital marketing tools, platforms, and strategies to enhance our reach and effectiveness.
• Stay up-to-date with the latest digital marketing trends, best practices, and algorithm changes.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1.5 years of proven experience in digital marketing, with a significant portion of that time spent in a software house or technology-focused environment.
• Demonstrable experience in managing and optimizing SEO, SEM, social media advertising, and email marketing campaigns.
• Strong understanding of content marketing principles and experience in creating various forms of digital content.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing platforms).
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• A strong portfolio showcasing successful digital marketing initiatives, particularly those for B2B software solutions, is a plus.
• Exceptional communication and interpersonal skills.
• Highly enthusiastic, proactive, and eager to explore and implement new ideas.
• Ability to work independently and collaboratively in a fast-paced environment.