Digital Marketing Specialist

Introduction

At Valus, we thrive on collaboration, innovation, and the drive to create meaningful connections between brands and their customers. Our technology-driven solutions empower businesses to enhance engagement, build loyalty, and deliver exceptional experiences.

We are a team that values curiosity, creativity, and shared success. Every challenge is an opportunity to learn, every idea has the potential to make an impact, and every individual contributes to shaping the future. Together, we explore new possibilities, push boundaries, and create solutions that leave a lasting mark.

About The Role

As a Digital Marketing Specialist at Valus, you will play a key role in driving growth for Valus, its AI-powered products, and our clients through full-stack digital marketing initiatives. This role combines strategic planning and hands-on execution across all digital channels from SEO/SEM to social media, email marketing, paid ads, and content strategy.

Youll manage end-to-end digital campaigns, promote Valuss products and AI solutions in the market, analyze performance data, and optimize for ROI. T This role is ideal for someone who thrives on working across multiple brands, experimenting with new approaches, and shaping the future of digital and AI marketing.

Key Responsibilities

• Plan and execute multi-channel digital marketing campaigns (SEO, SEM, Paid Ads, Social Media, Email, Content) for Valus, its AI products, and client brands.
• Manage Google Ads, Meta Ads, and LinkedIn Ads with a focus on ROI, lead generation, and product awareness.
• Develop and publish engaging content across digital platforms to promote Valuss solutions and client success stories.
• Drive SEO strategy, including keyword research, on-page/off-page optimization, and reporting.
• Build and run automated email campaigns and customer engagement workflows.
• Manage and grow social media presence for Valus products and client brands, ensuring consistent voice and measurable impact.
• Track, analyze, and report campaign performance using tools such as Google Analytics, Search Console, and marketing dashboards.
• Collaborate with design, development, and product teams to align creative and technical aspects of campaigns.
• Stay updated on the latest trends, tools, and best practices in digital and AI-driven marketing.
  
  
  

Success Metrics

• Growth in adoption, visibility, and lead generation for Valuss AI-powered products.
• Improved ROI and performance across client campaigns.
• Measurable increase in organic traffic and search visibility.
• Engagement and reach growth across Valuss and clients social/digital channels.
• Consistent delivery of high-quality, on-brand digital marketing initiatives.
  
  
  

Preferred Skills & Experience

• 45 years of proven experience in digital marketing, preferably in both B2B and B2C settings.
• Hands-on expertise with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, SEO tools, and Google Analytics.
• Strong content creation and copywriting skills for brand storytelling and product marketing.
• Familiarity with CMS platforms (WordPress or similar) and design tools (Canva, Figma, Adobe Suite).
• Data-driven mindset with strong analytical and reporting skills.
• Ability to manage multiple campaigns across tech products and diverse client industries.
• Background in retail, loyalty, SaaS, or AI-powered solutions is a plus.
  
  
  

Additional Advantage (Future-Ready Skillsets)

Candidates with experience or exposure in the following areas will be at an advantage:

• AI Literacy understanding how AI is applied in marketing and customer engagement.
• Prompt Crafting designing effective prompts for AI content and campaign tools.
• Marketing Automation Tools building workflows for scale and personalization.
• Generative Engine Optimization (GEO) optimizing for visibility in AI-powered search/answer engines.
• Advanced Analytics using AI and data science to drive marketing decisions.