Educational Counselor

Role Overview

The Education Counselor will be responsible for processing applications, securing offer letters, and assisting students throughout the admission journey, including visa application and pre-departure preparation. Progressing in their role further , they will be enagaging in lead generation, marketing strategies, and student qualification to ensure a seamless admission process. They will also supervise Admission Officers, oversee the student enrollment journey, and enhance outreach through collaboration with marketing and social media teams. This role is ideal for a strategic thinker with a passion for education, marketing, and student engagement.

Key Responsibilities

• Review and process student documents for admission.
• Assist in SOP writing and any other application-related requirements.
• Liaise with universities to secure offer letters.
• Prepare students for CAS (Confirmation of Acceptance for Studies).
• Conduct mock interviews and train students for visa interviews.
• Guide students through the visa application process.
• Provide end-to-end support to students until they arrive in the UK.
• Develop and implement strategies to strengthen marketing efforts and explore new lead generation avenues.
• Optimize content marketing across multiple platforms to attract potential students.
• Actively engage with company social media posts to boost interaction and visibility.
• Integrate social media platforms with Edulytic for efficient lead tracking and management.
• Assess and qualify leads based on their needs and readiness for admission.
• Collect necessary documents from prospective students for application processing.
• Provide initial guidance and counseling before directing students to Admission Officers.
• Allocate qualified leads to the respective Admission Officers for further follow-up.
• Oversee the admission process to ensure a smooth experience for students.
• Supervise a team of Admission Officers, ensuring efficiency and effectiveness.
• Continuously monitor admission trends and optimize strategies accordingly.

Skills & Qualifications

• Bachelor's degree in any field from an accredited institution.
• 3-5 years of experience in Sales , preferably in the Study Abroad Industry.
• Strong understanding of student counseling and admission processes.
• Excellent communication and interpersonal skills.
• Ability to analyze marketing trends and optimize strategies for better results.
• Proficiency in social media management and CRM tools.