GM Marketing

• Developing a Long-term Strategic Category Plan to ensure sustainable and profitable long-term growth
• Leading all aspects of demand generation including Positioning, Communication, Portfolio architecture and Pricing
• Delivering integrated communication campaigns to grow brand equity and salience
• Driving the innovation road-map starting from Concept generation till product mix development and in-market execution
• Leading cross-functional teams to deliver brand initiatives and business results
  
  
  

What We Ask

• Candidate with Business degree from a reputable institution preferably MBA in Marketing with 10+ years of prior related work experience
• Strong knowledge and understanding of commercial strategy and execution preferably across FMCG categories
  
  
  

What We Offer

Your compensation and benefits are based on the job level, your experience and your capabilities. FrieslandCampina is an equal opportunity employer. FrieslandCampina offers not only a competitive salary but also opportunities to learn on the job because it's important for our people to continue to grow.

Vacancy Description

• Driving brand equity and mental availability for assigned brand(s) through consistent story-telling across the consumer journey, with an optimal media mix covering all relevant consumer touch points
• Creating relevant portfolio by identifying Hero SKUs for priority channels/regions/customers, identifying right price/pack architecture and monitoring trends & consumer preferences to drive barrier-breaking renovations and innovations
• Driving physical availability by developing Consumer Activation Plans (PoS materials, shelf-layout, activity planning) for assigned brand(s) in all relevant outlets (in line with channel strategy), working closely with Channel & Category Development team who lead execution
• Building digital consumer journeys in consultation with DMI team that reach relevant audiences, leveraging own media and digital content platforms (e.g. websites, apps, mobile)
• Monitoring marketing KPIs to mobilize real time adaptations to brand plans
• Managing brand P&L and allocate budget strategically across formats/categories
• Coaching and mentoring brand teams to develop their commercial competencies
  
  
  

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Team Details

This role directly reports into Marketing Director and will manage one of our key categories leading a team of multiple brand managers and assistant brand managers.