Google Ads Expert

Job Title: Google Ads Expert

Position Type: Contract, Full-Time, Remote

About Pavago:

Pavago is looking for a Google Ads Specialist to join our team. The ideal candidate would be an A-player when it comes to running campaigns and driving results. This role will drive our digital marketing efforts and help us reach more customers through effective online advertising.

Responsibilities:

• Campaign Setup: Design, launch, and manage comprehensive Google Ads campaigns tailored specifically for home services. This includes selecting appropriate campaign types, setting objectives, and configuring ad groups for optimal targeting and reach.
• Industry-Specific Google Ads Experience: Leverage experience in managing Google Ads campaigns for industries such as plumbing, home services, roofing, general contracting, or electrical services to ensure highly targeted campaigns that drive qualified leads and conversions in these sectors.
• Keyword Research: Conduct detailed keyword research to identify high-performing keywords and phrases relevant to our home services. Use tools like Google Keyword Planner to find terms that will drive the most qualified traffic.
• Ad Creation: Develop compelling and creative ad copy, visuals, and extensions that capture attention and drive user engagement and conversions. Ensure ads are aligned with campaign goals and target audience needs.
• Bid Management: Implement and continuously refine effective bidding strategies to maximize return on investment. Adjust bids based on performance data, competitive analysis, and budget constraints.
• Optimization: Continuously monitor campaign performance metrics, such as click-through rates, conversion rates, and cost-per-click. Make data-driven adjustments to improve ad relevance, landing page quality, and overall campaign effectiveness to meet and exceed KPIs.

What Makes You a Perfect Fit?

• Creativity and Communication: You possess a knack for creativity and effective communication, crafting compelling campaigns that resonate with target audiences and drive results.
• Continuous Learning: You stay up-to-date with the latest trends and best practices in Google Ads, landing page design, funnel optimization, and website maintenance.
• Leadership Skills: You demonstrate leadership by coordinating projects and aligning them with campaign objectives.
• Industry Knowledge: You have a strong understanding of Google Ads, engaging landing pages, effective sales funnels, and website maintenance.
• Problem-Solving Abilities: Your ability to identify challenges, develop solutions, and implement strategies effectively sets you apart.
• Attention to Detail: You ensure accuracy in campaign implementation, optimization, and user experience.
• Collaboration and Teamwork: You thrive in team environments, executing initiatives alongside cross-functional teams.

Required Experience & Skills:

• Industry-Specific Google Ads Experience: Experience managing campaigns in plumbing, home services, roofing, general contracting, or electrical services to drive targeted leads.
• Technical Proficiency: Proficiency with Google Ads, Google Analytics, and landing page builders.
• Essential Abilities:
• Proven ability to strategize and execute campaigns aligned with business objectives.
• Strong analytical skills to interpret data, identify trends, and optimize for performance.
• Excellent verbal and written communication to convey strategies and insights effectively.

What Does a Typical Day Look Like?

Your day starts with checking Slack for updates or new campaign instructions. You clarify questions with team members before conducting research and gathering insights for campaign setup. You’ll design and configure new campaigns, ensuring accuracy in ad copy, targeting, and bidding strategies. The afternoon focuses on optimizing existing campaigns by analyzing performance data and making improvements. The day wraps up with reviewing your progress and sending a brief report via Slack, summarizing accomplishments, insights, and any challenges.

Interview Process:

• Initial Phone Call: Discuss your experience and suitability for the role.
• Video Interview: A deeper dive into your professional background and skill set.
• Practical Assessment: Complete tasks to showcase your abilities in Google Ads and campaign optimization.
• Final Interview: A comprehensive discussion with our client to ensure alignment.
• Background Checks: Verification of references and employment history.

Ready to Apply?

If you're passionate about driving digital marketing success through effective leadership and strategic thinking, we want to hear from you. Join our team and play a key role in delivering innovative solutions that exceed client expectations. Apply now and grow your expertise in Google Ads, analytics, funnels, website maintenance, and design.