Google SEM Marketing Lead

Global Rescue is the world’s leading membership organization providing integrated travel risk management services, including medical, security, intelligence and crisis response services to consumers, enterprises and governments. Founded in 2004 Global Rescue’s unique operational model provides best-in-class services that identify, monitor, and respond to threats and emergencies. For more information, please see www.globalrescue.com.

CULTURE
Global Rescue isn’t your average place to work and that’s why we’re comfortable saying we’re not for everyone. Our team of passionate, mission driven professionals are pioneers in the travel risk and crisis management industry. Our mission is simple – protecting and saving lives. We are a high-performance organization operating on a global scale. Our team is made up of driven, passionate, adventurous, team players who have a “get it done mentality.” The overall ethos is “no job too big or too small;” this is a place where one needs to be prepared to roll up your sleeves and get things done no matter your title. The culture of the office is fast-paced, collaborative and mission-focused on making a difference.

ROLE OVERVIEW
Do you have the ability to focus on details one minute and then see the big picture the next? Our Google SEM Marketing Lead will. This role involves digging into our Google Ad account every day, looking for incremental efficiencies in existing campaigns as well as proposing and launching entirely new campaigns to test This role is part of a close-knit Global Rescue marketing team that spans Pakistan and the United States RESPONSIBILITIES

• Ensure all of our SEM campaigns are optimized and that our Google Ads account is achieving its ROAS goal
• Learn new types of ads when they are introduced on the Google platform
• Help the digital marketing team keep up with how AI is changing SEM marketing and how Global Rescue can take advantage of those changes
• Check that Global Rescue’s search ads are appearing as they should and that our brand name is not appearing unauthorized in other SEM ad copy

QUALIFICATIONS

• Previous experience managing ad campaigns on Google Ads and setting up conversion tracking
• Demonstrable budget-management experience, preferably at a level of US$100,000+ per year
• Understanding of the various bidding strategies within the Google Ads platform