Group Product Manager

Position: Group Product Manager

Reporting to: Senior Marketing Manager

Department: Marketing

Division: Established Pharmaceutical Division (EPD) - Commercial

Location: Karachi

Job Summary

The role is responsible for strategy development and effective execution of brand plans and marketing strategies to drive the performance of the assigned portfolio of products and deliver the business objectives in a compliant way as per affiliates’ control frameworks and promotional policies.

Group Product Manager will be responsible for managing strategically important portfolios & brands (Global or Local). Engage and support in Brand Management & Brand Financials, NPI & Business Development, Analysis & Reviews, and Forecasting.

Major Responsibilities

• Achieve top-line, volume, market share, and bottom-line targets for the brands assigned
• Work effectively with cross-functional stakeholders & Global Brand team, to develop differentiated and impactful brand strategies and campaigns
• Monitor, analyze, and evaluate market trends and dynamics to ensure competitive positioning and make necessary recommendations (Pricing, Repositioning, Indication additions, NPIs, Line extensions)
• Develop and implement Annual Brand Plan and Ensure quality and timely delivery/execution of campaign collaterals including digital content
• Undertake fieldwork to capture insights, engage with KOLs to develop relationships, pharmacy presence, and verification of in-chamber execution of brand strategies by Field force (Rx & Trade)
• Develop long-range plans (LRP) for the assigned brands and Responsible for managing A&P for the brands assigned and its utilization according to the promotional plan in line with OEC guidance
• Prepare Root Cause Analysis in case of KPI deviation and Monitor Agreed Demand Statement (ADS) for assigned products & liaise with the Demand team to ensure ADS is achieved
  
  

Education/Knowledge & Experience

• Pharm-D/MBBS or Business Degree (Specialization in Marketing) from a reputed University
• At least 5 years of relevant marketing experience in a Pharmaceutical company; Field Sales experience will be preferred
• Relevant Therapy area experience will be an added advantage
• Exposure to ATL & BTL would be an added advantage
• Strong communication skills (both verbal and written)
• Good team player