Head of Digital Marketing

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Date: 1 day ago
City: Karachi
Contract type: Full time
An organisation is searching for a Head of Digital Marketing, please see some of their job details below.

Job Title: Head of Digital Marketing

Position: Head of Profit Center

Experience: 10+ Years

Location: Karachi, Pakistan


  • Strategic Leadership: Develop and execute comprehensive, profit-driven digital marketing strategies across SEO, PPC, social media, email, and content marketing.
  • Profit Center Management: Oversee budget management and optimize marketing efforts to achieve profit targets.
  • Creative & Multimedia Oversight: Manage graphic design, video editing, and animation projects, delivering engaging multimedia content for brand visibility.
  • Campaign & Advertising Management: Optimize Google Ads and social media ad campaigns to drive traffic, generate leads, and increase overall profitability.
  • Web Development Collaboration: Coordinate with web development teams to align digital marketing strategies with website functionality, ensuring effective user experience and integration.
  • Data-Driven Strategy: Monitor market trends, consumer behavior, and campaign performance, making data-informed adjustments to achieve business goals.
  • Content Development: Oversee the creation of targeted content, including blogs, infographics, and videos tailored for real estate audiences.
  • Trend Analysis & Adaptation: Stay current with the latest digital marketing and web development tools, refining strategies to remain competitive.


Requirements:


  • Experience: Minimum of 10 years in digital marketing, with a track record of managing profit-driven campaigns and achieving revenue goals.
  • Creative & Technical Proficiency: Proven skills in graphic design, video editing, and animation, alongside solid knowledge of web development principles and content management systems (CMS).
  • Platform Expertise: Proficiency in Google Ads, social media advertising platforms, analytics tools (e.g., Google Analytics), and website optimization.
  • Industry Background: Experience in marketing agencies and the property development or real estate industry.
  • Global Perspective: International marketing experience, understanding global strategies.
  • Analytical & Leadership Skills: Strong analytical and problem-solving abilities, paired with communication and leadership skills to work across teams.


Education:


  • Degree: Bachelor’s in Marketing, Business Administration, Communications, or related field; a Master’s degree is preferred.


How to Apply:


  • Job Type: Full-time
  • Pay: Rs150,000.00 – Rs250,000.00 per month
  • Ability to commute/relocate:
  • Karachi: Reliably commute or planning to relocate before starting work (Required)
  • Education:
  • Bachelor’s (Required)
  • Experience:
  • Digital Marketing: 10 years (Required)
  • Language:
  • English (Required)


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