HubSpot Marketing Operations Coordinator

Summary:

The HubSpot Marketing Operations Coordinator plays a key role in supporting the day-to-day operations of our marketing and sales. This role is focused on behind-the-scenes administrative support cleaning and importing CRM data, assigning records, staging content, generating reports, and ensuring system consistency. The ideal candidate is detail-oriented, organized, and experienced with HubSpot.

Responsibilities:

• Assign HubSpot records and adjust workflows as needed due to territory shifts.
• Clean and manage data in HubSpot, ensuring duplicates, errors, and outdated information are addressed.
• Format and import Excel lists using established data hygiene practices and custom field mappings.
• Create and update dashboards and reports to support campaign analysis, pipeline tracking, and performance metrics.
• Stage emails, blog posts, landing pages, and web content based on provided copy and creative assets.
• Assist in the creation and maintenance of sales sequences and automation workflows.
• Conduct regular audits to ensure adherence to data standards and best practices.
• Collaborate with marketing and sales teams to fulfill administrative support needs.
• Document processes, naming conventions, and best practices to ensure consistency and scalability.
  
  
  

Additional Responsibilities

• Attend meetings as needed and provide updates on task status and system improvements.
• Stay informed on HubSpot feature releases and recommend relevant enhancements.
• Foster positive morale and live company core values.
• Communicate professionally and respectfully. Maintain a level-headed and respectful approach with clients and internal stakeholders.
• Troubleshoot minor HubSpot issues and escalate complex problems as needed.
• Contribute to process improvement efforts related to system usage and data cleanliness.
• Support training and documentation efforts for new team members and users.
• Additional duties as assigned.
  
  
  

Performance Deliverables:

• Accurate and complete data imports and updates.
• Content staged and ready for publishing within agreed timelines.
• Reports delivered that align with team goals and business metrics.
• Minimal errors and rework required due to attention to detail.
• Organized, documented processes that support repeatability and scale.
  
  
  

Education Requirements, Skills, and Knowledge:

• 2+ years of experience working in HubSpot or similar marketing automation/CRM platforms.
• Proficiency in Excel and working with structured data (e.g., VLOOKUP, basic formulas).
• Strong attention to detail and a passion for organizing and maintaining data accuracy.
• Familiarity with marketing workflows, lifecycle stages, and lead management processes.
• Experience creating reports and dashboards in HubSpot.
• Ability to follow processes and naming conventions with precision.
• Strong written and verbal communication skills.
• Self-motivated, organized, and comfortable working independently or as part of a team.
• Bachelors degree or equivalent experience in marketing, business operations, or a related field preferred