Manager Data & Analytics

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager Data & Analytics to join us. In this role, you will be assisting the Associate Business Director – Digital & Data quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Mindshare. Supporting the Media teams in measuring and optimizing campaign performance and/or test and trials.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Associate Business Director – Digital & Data

About

3 best things about the job:

• Good learning ground for energetic employee who wants to expand media industry knowledge.
• Young and like-minded colleagues working with each other.
• Always learning innovative and interesting things in industries.
  
  

In Three Months

In this role, your goals will be:

• Have an understanding of the requirements and portfolio of clients.
• You will be working with data tools to provide strategic solutions.
  
  

In Six Months

• You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals.
• Good communication with internal stakeholders.
  
  

In 12 Months

• You will have started working on core KPIs.
• You will have started to build relationships with the key decision makers within the current pipeline.
  
  

What Your Day Job Looks Like At Mindshare

• Understand the business needs of internal stakeholder, solve their problems by using data and translate data into business insights and analysis.
• Support data & analytics team and other stakeholders with analytics agendas impacting campaigns
• Measurement framework
• Campaign optimization
• Become a confident user of systems and tools within GroupM and the industry
• Build relationships internally across disciplines and countries
• Support teams in analyzing data and finding insights
• Formulate strategic recommendations with data & analytics team and above based on gathered insights
• Collaborate with the team to develop new tools and solutions
• Collate data and support data & analytics team with the delivery of reporting for clients
• Audit new external tools to build a wider knowledge of the market
  
  

What You’ll Bring

• Natural affinity with numbers and analysis, strong Excel / G-sheet skills.
• Strong verbal and written communication
• Strong attention to detail and ability to manage multiple tasks
• Competent querying languages (e.g., SQL, Python)
• Ability to create dashboards on tools like Power Bi, Google Data Studio, Tableau
• Familiarity with statistical modelling (e.g., seasonality, multi-touch attribution, etc.)
• Familiar with statistical / programming languages (e.g., Python, R)
  
  

Minimum Qualifications

• Candidate must possess at least a Master’s degree in Business Administration, Statistics, Marketing or Finance.
• Minimum 2 years of experience in media/marketing data and analytics.
  
  

More About Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth. In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected. We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019).

Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID: Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.

About Pakistan

GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.

Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.