Manager Programmatic

GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. We are currently looking for a Manager Programmatic to join us. In this role, you will be responsible for handling media vendors and facilitating clients throughout the digital media and programmatic process to enable us to innovate the work we deliver at GroupM. Supporting the Media teams in measuring and optimizing programmatic campaign performance and/or test and trials.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to Senior Manager Xaxis

3 Best Things About The Job

• Being part of a talented, and passionate team.
• Working and interacting closely with top media corporations
• Opportunity to implement and execute industry first initiatives
  
  

In Three Months

In this role, your goals will be:

• Complete knowledge of planning and digital systems.
• Understanding of the programmatic buying/planning, open market exchange process – includes basic understanding and importance of trading tools like DSP and SSP.
• Execute basic programmatic campaigns.
  
  

In Six Months

• Understand new developments in the digital market
• Deliver exceptional value from negotiations with media owners against KPI.
• Ensure all specified audit/digital guarantees are met.
  
  

In 12 Months

• Ensure close relationships are developed with all key media owners.
• Display strong ability and knowledge for all day to day systems.
• Close negotiation deals and manage assigned tasks, regional/local.
  
  

What Your Day Job Looks Like At GroupM Nexus

• Supplier selection based on KPIs, trading deals and maximizing value for client and agency
• Hands on experience of digital planning & buying
• Hands on experience of tracking tools like: Sizmek, Double Click, others.
• Excellent understanding of GA and UTM working through different campaign tracking tools.
• Setting up campaigns with DMP and audience data
• Overseeing trafficking and implementation with the regional team
• Co-ordination with suppliers, tech team and agencies to get campaigns live
• Creating PCA's with data from operations.
• Preparation of negotiation reports post closure and inventory management report with team.
• Negotiating campaigns to hit KPIs based on view ability and performance.
• Learning about programmatic buying, barter, inventory value trading
• Learn mobile networks execution (secondary media)
  
  

What You’ll Bring

• Superior time management and prioritization skills.
• Excellent communication skills.
• Strong analytical and number skills.
• A pro-active approach with excellent negotiation and communication skills.
• Excellent working skills on excel and PowerPoint presentation development.
• Media knowledge and understanding of systems.
  
  

Minimum Qualifications

• Must be a BBA / MBA from a reputable university or equivalent.
• Must have an experience of at least 2 years in digital media planning & strategy.
  
  

More About GroupM Nexus

GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, and a culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.

About Pakistan

GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.

Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.