MTO-Paid Marketing

Ideas Private Limited


Date: 3 days ago
City: Karachi
Contract type: Full time
TitleMTO-Paid MarketingApply beforeJan 31, 2025CityKarachiResponsibilities Planning and executing performance marketing campaign across digital mediums for local and international market.

  • Developing and managing remarketing campaigns (local & international).
  • Enhance performance of international campaign via innovative strategies while identifying new international markets to boost international sales.
  • Managing budgets and campaigns across all digital channels to drive strong return on investment.
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
  • Identifying and testing new channels to meet or exceed established critical metrics such as (ad optimization tools, AI based tools, advertising mediums, etc.)
  • Constantly optimize paid marketing campaigns to improve return on investment.
  • Collaborate with marketing team to guide A/B creative tests and spend scaling tests on digital campaigns to identify what works best.
  • Optimize marketing budgets to maximize ROAS and efficiently scale advertising campaigns.
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.Requirements

Prior entry level experience in a similar role as well as experience in building effective multi- channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

  • Solid expertise in campaign and channel analysis and reporting, including Google Analytics & tag manager experience.
  • Candidate should possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
  • Candidate should be highly goal-oriented and have excellent communication skills.
  • By nature, the candidate should be a self-starter, curious and a problem solver.
  • Education: BBA/MBABenefits
  • Medical Insurance
  • Annual Leaves
  • Sick Leaves
  • Casual Leaves

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