National Route to Market Manager

FrieslandCampina


Date: 3 weeks ago
City: Lahore
Contract type: Full time
As the National Route to Market (RTM) Manager, you will be responsible for designing, implementing, and optimizing the organisation’s route-to-market strategies across all regions and channels. You will ensure efficient, cost-effective product distribution and execution in traditional trade, modern trade, horeca, and direct-to-consumer channels to maximize market penetration, product availability, and revenue growth.

What We Ask

Master degree in Business Administration or Sales or related field (MBA preferred).

+5 years of experience in RTM/Distribution Management, Sales Management in the FMCG or dairy sector.

Strong understanding of distribution models in emerging and developed markets.

Proficiency in data analytics, sales automation tools, and project management.-Strategic and analytical thinking

  • Strong leadership and influencing skills
  • Excellent project and change management capabilities
  • Deep commercial acumen and understanding of retail dynamics
  • Results-driven with a customer-centric mindset


Be a part of a fast-growing, innovative dairy brand shaping the future of nutrition.

Lead transformative initiatives with a national impact.

Work in a purpose-driven organisation committed to sustainability and quality.

What We Offer

At FrieslandCampina, you'll immerse yourself in a unique, globally connected culture, where collaboration with colleagues across all our businesses is part of daily life. Alongside a competitive salary and comprehensive benefits package, we’re dedicated to your ongoing development, offering abundant opportunities for hands-on learning. Our informal, friendly environment fosters teamwork with passionate professionals who share your drive for excellence. At FrieslandCampina, we empower you with the autonomy and confidence to make a meaningful impact — helping to nourish the world while advancing your career.

Vacancy Description

The RTM Manager role requires to lead from the front, develop robust and innovative value adding solutions to achieve organization’s numeric and profitability targets. This role is primarily responsibility to align, review and direct the best sales and operations practices to best suit the local project markets and ensure various stakeholders aligned (management, sales, distributors etc).

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Team Details

Reporting to Head of Sales Opertions

  • Regularly interacts with Regional Sales Managers
  • Regularly interacts with Sales Capability Manager
  • Regularly interacts with Customer Relation teams
  • Regularly interacts with System Capability team
  • Interacts with Customer Finance and shopper marketing teams

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