Performance Marketing Manager

Job Summary:

We are seeking an experienced Performance Marketing Manager specializing in search engine marketing to lead the execution, performance, and growth of paid search campaigns for enterprise-level accounts. This role involves owning the strategy and management of high-value paid search initiatives, leveraging expertise to deliver exeptional performance across large-scale campaigns.

As a key member of our marketing team, you will manage some of the most complex accounts while contributing to broader cross-channel marketing strategies. The ideal candidate will bring extensive knowledge of search engine marketing, exceptional analytical abilities, and a proven track record in high-pressure, fast-paced environments. This role requires proficiency in handling large budgets, optimizing campaigns to meet KPIs, and working collaboratively with cross-functional teams to achieve marketing objectives.

Responsibilities:

• Oversee the end-to-end management of enterprise-level paid search campaigns, including setup, daily optimizations, performance analysis, and strategic decision-making.
• Monitor and optimize campaigns to achieve key metrics such as ROAS, CPA, CTR, and other performance benchmarks.
• Collaborate with cross-functional teams to align search strategies with broader media and marketing initiatives, ensuring a cohesive approach.
• Leverage expertise in Google Ads and Microsoft Ads to create and manage impactful campaigns tailored to achieve business objectives.
• Analyze campaign performance data to derive actionable insights, using matrix analysis and data-driven decision-making to guide strategies.
• Provide regular performance updates to management, proactively identifying areas for improvement and opportunities for growth.
• Develop training materials and lead knowledge-sharing sessions to enhance the teams expertise and capabilities
• Stay current with trends, tools, and best practices in paid search marketing to maintain a competitive edge.
  
  
  

Requirements:

• 57 years of hands-on experience in performance digital marketing.
• At least 4+ years of expertise in Search Engine Marketing (SEM), including campaign development, keyword research, bid management, ad copy optimization, and performance reporting for enterprise-level accounts.
• Extensive experience managing campaigns on platforms such as Google Ads (Performance Max, Shopping Ads, YouTube Ads, Dynamic Search Ads, Local Campaigns, Demand Gen) and Microsoft Ads.
• Proficiency in tools like Google Analytics, Adobe Analytics, Microsoft Excel, and the Google/Microsoft Office Suite.
• Strong expertise in Google and Microsoft platforms, ensuring the efficient management of paid search campaigns.
• Deep understanding of marketing funnels and the role of paid search in the broader customer journey, from awareness to conversion.
• Strong analytical skills with the ability to perform matrix analysis, interpret data, generate insights, and translate them into actionable strategies.
• Excellent communication and presentation skills, capable of conveying insights to both technical and non-technical audiences.
  
  
  

If you're a seasoned performance marketer passionate about driving growth through search campaigns, adept at leveraging Google and Microsoft expertise, and skilled in data-driven decision-making, wed love to hear from you!