Performance Marketing Manager

Company Overview:

From the love of gym and community, SQUATWOLF, a gymwear brand was established in Dubai, UAE, in 2016, with a vision to elevate the human experience, lifting the weight of modern life by creating components that help people become stronger.

SQUATWOLF.COM

Role Overview:

We are looking for a Performance Marketing Manager to drive SQUATWOLF’s digital advertising strategy and optimize efficiency across multiple performance marketing platforms. This individual must have a data-driven mindset, deep expertise in customer funnels, and the ability to optimize campaigns to lower CPAs, CPCs, CPMs, and CAC while improving ROAS and profitability. The ideal candidate is a growth-focused performance marketer who can deliver sustainable, high-ROI acquisition strategies across Meta, Google, TikTok, and Snapchat.

This role also involves leading and mentoring a team of media buyers, ensuring they develop into future performance marketing leaders while also working hands-on to support the team when necessary.

Key Responsibilities:

Performance Marketing Strategy & Execution

• Own the end-to-end execution, optimization, and scaling of paid media campaigns across Meta, Google, TikTok, and Snapchat.
• Develop full-funnel marketing strategies to drive traffic, conversions, and repeat purchases.
• Identify and scale winning ad creatives, audiences, and placements to maximize impact.

Leadership & Team Development

• Lead a team of media buyers, providing strategic direction and hands-on support.
• Mentor and develop team members, helping them grow into future leaders in performance marketing.
• Foster a culture of continuous learning, encouraging innovation, testing, and data-driven decision-making.

Budget Management & Scaling

• Scale media budgets from $100K-$200K per month today to $1M+ over three years while maintaining profitable unit economics.
• Optimize spend allocation across platforms to achieve the highest possible ROAS.
• Implement structured A/B testing frameworks to find efficiency gains and reduce wasted spend.

ROAS, CAC, and Profitability Optimization

• Continuously monitor, analyze, and optimize campaigns to drive down CPAs, CPCs, and CPMs while improving ROAS.
• Understand breakeven ROAS and profitability levers to ensure sustainable growth.
• Work closely with finance to forecast ad spend impact on revenue and contribution margin.

Data-Driven Decision Making

• Utilize analytics tools (Google Analytics, GA4, Appsflyer, Looker, etc.) to track, measure, and improve performance.
• Develop clear dashboards and reporting structures for leadership on key performance metrics, attribution models, and incrementality tests.
• Lead experimentation initiatives using audience segmentation, bidding strategies, and creative testing to improve efficiency.

Cross-Team Collaboration & Innovation

• Partner with creative, merchandising, and tech teams to develop high-performing ad creatives, landing pages, and offers.
• Stay ahead of platform algorithm updates, attribution shifts, and new ad formats to maintain a competitive edge.
• Provide strategic insights to the CRM and retention teams to improve LTV and repeat purchase rates.

Requirements:

• 4+ years of hands-on experience in performance marketing, preferably in a D2C eCommerce business.
• Proven track record of scaling ad spends while maintaining strong ROAS.
• Deep expertise in Meta Ads, Google Ads, Snapchat, and TikTok Ads.
• Strong analytical skills with a solid grasp of CAC, LTV, and breakeven ROAS calculations.
• Experience with attribution models, incrementality testing, and media mix modelling.
• Strong proficiency in Google Analytics, GA4, AppsFlyer, Looker, or similar BI tools.
• Exceptional problem-solving skills and a proactive, growth-hacking mindset.
• Strong communication skills and ability to work cross-functionally with creative, merchandising, and finance teams.

Nice-to-Haves:

• Experience working with high-growth eCommerce brands scaling globally.
• Knowledge of programmatic advertising, native advertising, or affiliate marketing.
• Familiarity with server-side tracking, first-party data, and post-iOS 14 ad tracking challenges.