Performance Marketing Specialist
Software Finder Careers
Date: 8 hours ago
City: Lahore
Contract type: Full time
Role Overview
We are looking for a Performance Marketing Specialist with 2–3 years of hands-on experience managing paid campaigns. The ideal candidate should be confident in running Google Ads and Meta Ads and have working knowledge of LinkedIn Ads. A strong understanding of Conversion Rate Optimisation (CRO) across landing pages and funnels is essential.
You’ll work closely with cross-functional teams to generate leads and improve campaign efficiency across paid channels.
Responsibilities
With a growing portfolio of software categories and a global user base, Software Finder is committed to simplifying the software selection process and empowering businesses to make informed decisions.
Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we are always looking for talented individuals who are passionate about technology, customer success, and making an impact.
We are looking for a Performance Marketing Specialist with 2–3 years of hands-on experience managing paid campaigns. The ideal candidate should be confident in running Google Ads and Meta Ads and have working knowledge of LinkedIn Ads. A strong understanding of Conversion Rate Optimisation (CRO) across landing pages and funnels is essential.
You’ll work closely with cross-functional teams to generate leads and improve campaign efficiency across paid channels.
Responsibilities
- Launch, manage, and optimise paid campaigns on Google Ads and Meta (Facebook/Instagram)
- Assist in running LinkedIn Ads for awareness, lead generation, and retargeting
- Apply CRO principles to improve landing page performance and user flows
- Conduct A/B tests on ad creatives, landing pages, and CTAs
- Optimise for key metrics: CTR, CVR, CPL, ROAS, Bounce Rate, Session Duration
- Set up and refine audience targeting and exclusions
- Write ad copy aligned with funnel stages and landing page content
- Monitor daily budgets, pacing, and performance
- Collaborate with design and web teams for CRO recommendations
- Analyse campaign performance using GA4, Google Ads, Meta Manager, and reporting tools
- Stay updated on platform algorithm changes and digital ad trends
With a growing portfolio of software categories and a global user base, Software Finder is committed to simplifying the software selection process and empowering businesses to make informed decisions.
Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we are always looking for talented individuals who are passionate about technology, customer success, and making an impact.
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