PPC & SEO Specialist
Techscale
Date: 4 days ago
City: Lahore
Contract type: Full time
About The Role
Techscale is looking for a dynamic PPC & SEO Specialist to join our team as we expand our digital marketing services. This position is ideal for a motivated individual with a strong foundation in Google Ads and intermediate expertise in SEO, eager to develop further in SEO under expert guidance.
Responsibilities
PPC Management:
Techscale is looking for a dynamic PPC & SEO Specialist to join our team as we expand our digital marketing services. This position is ideal for a motivated individual with a strong foundation in Google Ads and intermediate expertise in SEO, eager to develop further in SEO under expert guidance.
Responsibilities
PPC Management:
- Plan, create, and manage PPC campaigns across Google Ads, including keyword research, audience targeting, bid adjustments, and budget allocation.
- Monitor, analyze, and optimize PPC performance to meet KPIs such as CTR, conversion rate, and ROI.
- Conduct A/B testing for ads and landing pages to improve campaign performance.
- Provide regular reports and insights on PPC performance, identifying areas for improvement.
- Assist with keyword research, content optimization, and SEO basics to support organic search strategies.
- Collaborate with the SEO Manager to align PPC and SEO strategies for cross-channel synergy.
- Gain hands-on SEO experience and training to gradually develop skills in on-page and technical SEO.
- Minimum 2 - 3 years of experience in managing Google Ads campaigns with a proven track record of successful PPC outcomes.
- Strong understanding of Google Ads and related PPC tools (e.g., Google Keyword Planner, Google Analytics).
- Expertise in Tools (Google Adword, GSC, Analytic, GTM, Data Studio, Semrush, Ahref & Tracking Tools, Power Point)
- Basic knowledge of SEO principles, with a willingness to learn and develop these skills further.
- Analytical mindset with proficiency in Excel/Google Sheets for data analysis.
- Strong communication skills, detail-oriented, and proactive problem-solving abilities.
- Google Ads & Digital Marketing certification is a plus.
- Familiarity with additional advertising platforms (e.g., Bing Ads, Facebook Ads) is beneficial.
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