PPC Specialist (Facebook and Google Ads)
RepairDesk
Date: 1 week ago
City: Lahore
Contract type: Full time
Tasks
We are looking for a highly experienced and proactive "PPC Specialist (Facebook and Google Ads)" to take ownership of our advertising campaigns, deliver measurable success, and help develop an internal team. This role requires a self-motivated professional who can independently manage campaigns, create scalable processes, and train team members to build an efficient, high-performing in-house ads team.
Responsibilities:
Campaign Strategy & Setup
We are looking for a highly experienced and proactive "PPC Specialist (Facebook and Google Ads)" to take ownership of our advertising campaigns, deliver measurable success, and help develop an internal team. This role requires a self-motivated professional who can independently manage campaigns, create scalable processes, and train team members to build an efficient, high-performing in-house ads team.
Responsibilities:
Campaign Strategy & Setup
- Develop effective ad strategies tailored to target audiences on Facebook and Google platforms.
- Conduct keyword research, audience targeting, and competitor analysis.
- Setup tracking- Google Tag Manager, Facebook Pixel
- Set up and launch campaigns, including Search, Display, Shopping, and Retargeting ads on Google, and Lead Ads, Carousel Ads, and Retargeting on Facebook.
- Design and document repeatable, scalable processes for campaign creation, tracking setup, and performance analysis.
- Establish clear workflows for setting up GTM (Google Tag Manager), conversion tracking, and analytics reporting.
- Build step-by-step SOPs (Standard Operating Procedures) for ad targeting, budgeting, and optimization to ensure consistency and quality.
- Train and mentor team members on Facebook and Google Ads best practices, tools, and strategies.
- Monitor and manage ad performance across platforms.
- Optimize campaigns to achieve lead generation goals by adjusting bids, budgets, and targeting.
- Continuously improve click-through rates (CTR), conversion rates, and cost-per-click (CPC).
- Analyze campaign performance using analytics tools (Google Analytics, Facebook Ads Manager, etc.).
- Generate detailed reports with insights on ad performance, ROI, and areas for improvement.
- Identify trends and implement data-driven changes to enhance performance.
- Conduct A/B testing on ad creatives, headlines, and audience targeting.
- Collaborate with designers to create engaging visuals and video content for ads.
- Write compelling ad copy that drives engagement and conversions.
- Set up conversion tracking and ensure leads are being captured and measured accurately.
- Work with sales or CRM teams to align lead quality with business goals.
- Must be a team player ready to take ownership but manage and train employees
- Proven experience in managing Facebook Ads and Google Ads campaigns. 2-5 years experience.
- Strong understanding of PPC advertising, keyword research, and audience targeting.
- Proficiency in using Ads Manager, Google Ads, Google Analytics, and other related tools.
- Ability to analyze performance data and make strategic recommendations.
- Experience in lead generation campaigns and optimizing conversion funnels.
- Facebook Blueprint or Google Ads certifications.
- Experience with landing page optimization and CRM tools (e.g., HubSpot, Salesforce).
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